Job Description

We are looking for a highly driven and strategically minded Brand Strategist to join our digital-first agency. The ideal candidate is a strong communicator, an insightful thinker, and an exceptional storyteller who can transform business challenges into compelling brand and digital strategies.

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This role requires a blend of analytical rigor and creative thinking, with hands-on experience in developing integrated digital strategies, conducting market and competitor research, supporting new business development, and presenting strategic recommendations to prospective and existing clients.

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The Brand Strategist will play a critical role in shaping client growth plans, developing pitch-winning strategic narratives, and collaborating closely with creative, media, content, and performance marketing teams.

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Key Responsibilities

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Strategic Planning & Brand Development

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- Develop comprehensive brand, marketing, and digital strategies aligned with client business objectives.
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- Identify growth opportunities through market analysis, consumer insights, category trends, and digital behavior.
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- Create strategic frameworks, positioning statements, messaging architectures, and campaign approaches.
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- Translate complex business challenges into actionable marketing and communication strategies.
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- Build integrated strategic recommendations spanning content, social media, influencer marketing, performance marketing, CRM, and commerce.
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Research & Insights

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- Conduct primary and secondary research to uncover consumer, category, and cultural insights.
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- Analyze market trends, audience behavior, industry developments, and emerging digital opportunities.
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- Perform detailed competitor benchmarking and digital audits across social, content, media, and commerce ecosystems.
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- Synthesize research findings into clear strategic recommendations and actionable insights.
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New Business & Pitch Development

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- Lead strategic thinking for new business opportunities and agency pitches.
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- Develop compelling pitch narratives that address client challenges and growth objectives.
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- Work closely with creative and business teams to craft differentiated agency solutions.
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- Build strategic sections of pitch presentations, including market analysis, audience insights, prospect mapping, and communication strategy.
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- Support senior leadership during pitch preparation and client presentations.
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Presentation & Client Engagement

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- Create polished, visually structured, and persuasive strategic presentations.
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- Present strategic recommendations confidently to prospective and existing clients.
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- Facilitate strategy workshops, discovery sessions, and client discussions.
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- Defend strategic recommendations with data, insights, and business rationale.
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- Build credibility and trust with stakeholders across multiple levels of client organizations.
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Cross-Functional Collaboration

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- Partner with creative, content, performance marketing, media, design, and account management teams to ensure strategic alignment.
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- Provide strategic guidance throughout campaign planning and execution.
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- Ensure strategic integrity is maintained from concept through delivery.
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- 4–7 years of experience in brand strategy, digital strategy, planning, consulting, or a similar role within an agency environment.
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📌 Senior Brand Strategist (Mumbai)
🏢 Tonic Worldwide
📍 Mumbai