The copywriter typically works in conjunction with their Copy and Art teammates, and together they provide creative execution on a client’s project. Copywriters possess excellent written and presentation skills. They work closely with the design team. They are expected to bring a fresh perspective to the table, especially with regards to social media formats, digital campaigns, and pop culture events (local and global).
n
Key Responsibility Area
n
n
Understanding the client’s message and objective and turning them into copy.
n
Responsible for the proper placement, context and meaning of every word as well as the overall message within a creative assignment.
n
The writing may range from development of short format/long format copy and content development, scripts and story board for audio visual communication and interface copy.
n
Constantly explores online creative/copy/content innovations and ground-breaking techniques that may enhance a client’s marketing message.
n
Works daily with the Art-Copy team and Sr.
Copy writers to ensure all deliverables and deadlines are met.
n
Have understanding of brands and its positioning.
n
Keep abreast of latest trends in advertising.
n
Participate in brainstorms.
n
Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.
n
n
n Skill
n
sHave experience of 2-4 year
n
sHave exceptional communication and writing skill
n
sGreat listening skill
n
sWell versed in MS Office – Power Point Presentation, MS Word; basic familiarity with html
n
.Should have basic understanding of copywriting across digital channels like social media assets
n
,emailers, banners, multimedia production website etc
n
n
.
n Qualificatio
n
nsEducatio
n
n:B.A. in Creative Writing / Journalism / Communication Arts or equivale