Job Description

Copy Lead – Beauty & Lifestyle

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Location: Mumbai

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Experience: 4+ years

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Department: Creative

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About the Role

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We're looking for a Copy Lead who knows how to turn beauty, lifestyle, culture, and consumer insights into ideas people want to talk about.

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You'll be responsible for shaping the brand voice, leading creative thinking, and developing campaigns across digital, social, and integrated platforms. You should be equally comfortable writing a sharp one-liner, building a campaign thought, or presenting a big idea to a client.

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Key Responsibilities

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- Lead the copy and creative direction for beauty and lifestyle brands.
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- Develop creative concepts, campaign ideas, digital-first communication, social content, and brand narratives.
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- Own the tone of voice and storytelling across platforms.
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- Translate consumer, cultural, and beauty trends into relevant and impactful communication.
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- Work closely with Art Directors, Designers, Social Media, Strategy, and Account teams to develop integrated campaigns.
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- Mentor and guide junior and mid-level copywriters.
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- Review and refine copy to ensure it is strategically relevant, creatively robust, and grammatically sound.
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- Present ideas and creative concepts confidently to internal teams and clients.
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- Stay updated on emerging trends across beauty, fashion, wellness, lifestyle, pop culture, and social media.
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- Take ownership of multiple projects while maintaining quality and meeting deadlines.
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What We're Looking For

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- 4+ years of experience in copywriting/creative, preferably with experience in beauty, fashion, lifestyle, FMCG, or consumer brands.
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- Strong conceptual and storytelling abilities.
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- Excellent command of English and a sharp understanding of language, tone, and culture.
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- Experience in developing 360° campaigns and digital-first ideas.
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- Strong understanding of social media and what makes content culturally relevant and shareable.
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- Ability to think beyond just copy and contribute to the overall creative idea.
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- Strong presentation and client-facing skills.
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- Prior experience mentoring or leading a team of creatives is preferred.
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- A portfolio that demonstrates campaign thinking, strong writing, and creative problem-solving.
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📌 Copy Lead - Beauty & Lifestyle (Mumbai)
🏢 Schbang
📍 Mumbai