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- Lead and manage multiple client accounts ensuring timely delivery of media advisories, coverage reports, and other deliverables.
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- Maintain adherence to project timelines, budgets, and quality standards.
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- Collaborate with internal teams to develop and execute integrated communication plans that align with client objectives across traditional and digital platforms.
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- Guide clients through energetic media environments and proactively manage reputational risks by identifying emerging trends and key influencers.
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- Build and maintain strong relationships with key journalists and digital influencers relevant to the consumer industry.
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- Oversee media outreach, story placement, and thought leadership opportunities.
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- Serve as a trusted advisor to clients, building strong, long-term relationships that foster trust and satisfaction.
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- Anticipate client needs and proactively offer solutions.
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- Work closely with Account Directors to identify and convert new business opportunities.
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- Motivate and mentor junior team members,
providing constructive feedback and supporting professional growth.
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- Stay ahead of upcoming news trends, industry developments, and consumer insights.
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- Guide the team in creating compelling media pitches and securing impactful placements.
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- Partner with colleagues across departments and practices to deliver integrated solutions and drive business results.
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- Support a healthy work environment through regular feedback, recognition, and continuous learning initiatives.
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Candidate Requirements:
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Education: Masters/ Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field
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Experience: Minimum of 7 years in PR, with proven success in managing consumer brand accounts.
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Skills:
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- Strong media relations and network within the consumer sector.
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- Excellent written and verbal communication.
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- Strategic thinking with executional excellence.
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- Ability to manage multiple projects and stakeholders under tight deadlines.
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- Team leadership and mentoring experience.
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- Understanding of digital and social media trends is a plus.
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