Job Description

About the Company

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Samaaro is an AI-powered event marketing platform that enables marketing teams to turn events into a measurable growth channel by planning, promoting, executing, and measuring their business impact.

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We are building for marketing teams as they scale their event GTM, and we solve two hard problems for them: getting the right people in the room, and proving the ROI of events. Recognized by YourStory as one of the Top 30 Most Cutting-edge Startups in India, Samaaro works with phenomenal brands including PepsiCo, FIFA, Dr. Reddy's, The Times of India, TVS Motor, and Sodexo across geographies and industries.

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About the Role

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As a Business Development Executive at Samaaro, you will own pipeline generation for the India market. This is a high-impact, strategic role where you will identify high-fit accounts across our core verticals, navigate complex buying committees, and build a predictable outbound pipeline. Working directly with the Founders, you will be central to how Samaaro scales domestically and positions itself as the go-to event marketing platform for Indian enterprises and mid-market companies.

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Key Responsibilities

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1. India Market Business Development

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- Own the full outbound cycle across defined ICPs and industries — BFSI, real estate, healthcare, IT/SaaS, and government
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- Research and map target accounts, key personas (CMOs, VPs of Marketing, Heads of Events), and buying committees
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- Drive initial conversations via cold email, LinkedIn, and cold calling
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- Conduct discovery calls to qualify leads and hand over high-intent meetings to Account Executives or Founders
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2. Pipeline Ownership & CRM Hygiene

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- Build and maintain a consistent outbound pipeline to hit monthly meeting targets
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- Ensure rigorous qualification before any deal handover
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- Maintain 100% accurate CRM hygiene with detailed notes and activity tracking
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- Share regular market feedback on lead quality, messaging resonance, and common objections
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3. Messaging and Positioning

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- Tailor outreach narratives for India-based decision-makers across enterprise and mid-market segments
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- Articulate business outcomes and ROI rather than product features
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- Handle first-level objections around budget, timing, and competitive alternatives with confidence
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4. Collaboration and Enablement

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- Partner with Marketing on account-based campaigns and outbound narratives
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- Work with RevOps to improve lead lists, data enrichment, and automated sequences
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Required Skills & Tools

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- 2–5 years of experience in B2B SaaS sales with a proven track record of selling to Indian enterprise or mid-market accounts
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- Exceptional verbal and written communication skills; ability to build rapport with C-suite and VP-level personas
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- Proven experience in mid-market or enterprise outbound sales cycles with multi-touch prospecting
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- Proficiency with modern outbound tools — Prospecting: Apollo, LinkedIn Sales Navigator; Engagement: Outreach, Salesloft, or similar; CRM: HubSpot or Salesforce
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- Prior experience selling MarTech, EventTech, or SaaS platforms is a strong advantage
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What We Are Looking For

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- The Hunter Mentality: Self-motivated, resilient, and energised by turning cold prospects into warm opportunities
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- Strategic Thinkers: You research accounts deeply and personalise your approach around specific business pain points — not a generic pitch
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- Process Discipline: You treat sales as a science and hold yourself to high standards on daily activity and data tracking
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- Adaptability: Comfortable in a fast-moving startup environment and able to shift strategy based on live market feedback
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Why Join Samaaro?

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- Early-Stage Impact: You will have a front-row seat and a "builder" role in our US GTM motion, directly influencing how we scale.
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- Founder-Led Growth: Work closely with the Founders, receiving direct mentorship and exposure to enterprise-level deal-making.
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- Accelerated Career Path: We are scaling fast. High performers have a clear, documented path to move into Senior BD or Account Executive (Closing) roles.
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- Culture of Ownership: At Samaaro, we value outcomes over hours. You will have the autonomy to own your territory and drive results your way
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📌 Business Development Executive (Bengaluru)
🏢 Samaaro
📍 Bengaluru