Job Description

Copywriter – Automotive

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Location: Mumbai

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Experience: 3–6 Years

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Function: Creative – Copy

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About the Role

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We're looking for a Copywriter with a genuine passion for automobiles who can turn automotive insights, features, and stories into sharp, engaging ideas and compelling communication.

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You'll work closely with the creative and strategy teams to develop campaigns and content across digital, social, films, and integrated platforms.

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Key Responsibilities

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- Develop creative concepts, campaign ideas, headlines, scripts, taglines, and social content for automotive brands.
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- Translate product features and technical information into simple, engaging, consumer-friendly communication.
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- Write across formats including social media, digital campaigns, films, websites, print, and integrated campaigns.
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- Work closely with Art Directors, Designers, Strategists, and Account Managers to develop strong creative work.
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- Participate in brainstorming sessions and contribute ideas beyond just copy.
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- Understand automotive audiences, trends, culture, and the competitive landscape.
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- Maintain consistency in brand tone of voice across platforms.
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- Take ownership of projects from concept development through final execution.
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- Research automotive products, features, competitors, and emerging trends to build relevant communication.
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What We're Looking For

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- 3–6 years of experience as a Copywriter in an advertising, creative, or digital agency.
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- Prior experience working on automotive brands is highly preferred.
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- Strong portfolio showcasing campaign-led and digital-first work.
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- Excellent command of English with strong writing and storytelling skills.
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- Ability to write both short-form and long-form content.
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- Robust conceptual thinking and the ability to turn insights into ideas.
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- A genuine interest in cars, automobiles, mobility, and automotive culture.
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- Ability to work in a fast-paced environment and manage multiple briefs simultaneously.
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- Collaborative mindset with strong attention to detail.
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Bonus Points

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- You follow automotive launches, reviews, motorsport, and automobile culture.
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- You can talk about cars as passionately as you write about them.
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- Experience writing for automotive launches, product campaigns, or social-first automotive content.
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📌 Copywriter / Content - Automotive (Mumbai)
🏢 Schbang
📍 Mumbai