Job Description

Job Title: Account Director

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About the Company:

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GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series Astartups.GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.

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Role:

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We are looking for an account director to effectively lead and oversee key performance marketing accounts. This role involves managing a team of account managers as well as servicing some of our top customer accounts pertaining to performance marketing.

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The position is also responsible for defining the team's processes and overseeing

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projects.This is a data heavy role which requires deep expertise on platforms such as GoogleAds, Meta Ads, GTM, GA4 etc.

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Responsibilities:

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- .Recruit, coach, mentor and recognize performance for an industry-leading digital marketing team all while executing on a philosophy of continuous improvement in all that we do.
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- Cultivate and foster relationships with our key customers and our digital operations team.
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- Work with the heads of content, design, analytics and technology teams to develop and implement strategies and processes to evolve, streamline and improve campaign management, communication, teamwork, and performance.
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- Build a deep understanding of the management of the advertising platforms being utilized and an advanced ability to analyse and define strategies for maximum yield and campaign performance.
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- Review campaign pacing and performance with the client services team on a weekly basis.
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- Help define upsell and cross sell opportunities in order to achieve revenue goals.
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- Have strong knowledge and understanding of all internal systems to effectively coach through times of significant complexity to maintain campaign performance and excellent client relationships.
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- Troubleshoot tagging and pixel issues and develop a basic understanding of web design for site and compatibility issues.
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- Maximize client retention and revenue growth by coaching the team to understand client needs, manage client expectations and diffuse client conflicts.
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- Arbitrate and mitigate internal conflicts.
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- Take a leadership role in special projects, meetings, and team events.
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- Build credibility throughout the organization as an effective problem solver and thought-leader who maintains up-to-date knowledge of product offerings, processes, and industry developments & trends while continuously maintaining a demeanour of approachability.
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- When necessary, assume the role of the lead account manager or strategist on high profile and complex accounts.
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Knowledge/Skill Set Required:

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- Outstanding project management skills
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- Strong training and presentation skills
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- Excellent customer service skills
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- Ability to work towards common goals in a group operations/sales environment
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- Highly developed interpersonal and communication (written and verbal) skills
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- Strong attention to detail and organizational skills
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- Outstanding computer skills including solid knowledge of spreadsheets (Excel),
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- PowerPoint, word processing (MS Word), CRM (SalesForce), and Dashboard systems
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- Outstanding analytical and data management skills
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- Expert knowledge of digital products including search (Adwords/BING, Gmail,
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- YouTube, SEO), email, programmatic (display, native, video, audio), social (FB,Instagram, Twitter, LinkedIn)Knowledge of Google products including Tag Manager, Google Analytics, and Data Studio
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- Ability to work well within a team setting as well as individually
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- Ability to reach out and build relationships with other teams across the organization
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- Strong interest in digital media, advertising, and emerging technologies
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- Experience with the digital online advertising ecosystem
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Education Qualification / Work Experience Required:

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- A master's degree in business administration is desired but not required.
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- 7 or more years of individual digital media experience; advertising operations, account management is mandatory.
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- 3 or more years of experience directly managing a fast-paced, quality-focused,
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client-facing team

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- Outstanding leadership skills, including lead by example management style with the ability to make decisions and own them
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📌 Account Director (Hyderabad)
🏢 GenY Medium
📍 Hyderabad