Job Description
Role: Director - Media Effectiveness
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Experience Required: 8+ years
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Location: Bangalore
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Key Responsibilities:
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1. Execute Strategic Roadmap:
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- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
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- Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning.
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- Drive tangible business outcomes through a well-defined and actionable strategy.
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2. Harmonize Online and Offline Channel Performance:
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- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
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- Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.
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- Derive actionable insights to inform strategic decision-making.
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3. Client Data Acquisition:
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- Facilitate clients in acquiring essential data for ROI analyses.
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- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.
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4. Collaborate with the Media Team:
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- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
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- Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.
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5. Drive Evolution of Measurement Practices:
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- Propel the evolution and acceleration of measurement practices.
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- Introduce creative test designs to ensure continual learning and adaptation to industry shifts.
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6. Refine and Enhance Analytics Models:
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- Continuously refine and enhance marketing analytics and optimization models.
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- Work closely with the data science team to adapt models to shifts in the business landscape.
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7. Develop Replicable Models and Tools:
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- Develop replicable models, tools, and templates that are scalable and universally applicable across clients.
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- Ensure the efficiency and effectiveness of measurement tools for seamless implementation.
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8. Ad Hoc Analysis and Decision Support:
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- Address requests for ad hoc analysis to guide business decisions.
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- Inform marketing budget allocation through comprehensive analysis and insights.
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Interested candidates can share their CV at
[email protected] along with the following details:
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• Total Years of Experience in Media Effectiveness
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• Current Company
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• Notice Period
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• Current CTC
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• Salary Expectations
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• Current Location
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• Open to work from Bangalore
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• What impact have you done on Business through Media Effectiveness
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• How many people are reporting under you
📌 Director - Media Effectiveness (Bengaluru)
🏢 dentsu
📍 Bengaluru