If you watch a Reel and instantly know why it went viral, keep reading.
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We’re not looking for someone to “manage social media.”
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We’re looking for someone who understands people.
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Someone who knows why certain videos make you laugh, cry, send them to friends, or immediately save them.
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Someone who understands that the best content isn’t about algorithms, it’s about emotion.
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At Rasa Silver Stories , we’re building one of India’s fastest-growing jewellery brands. But more importantly, we’re building a brand people genuinely want to follow, talk about and be part of.
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We don’t want generic jewellery content.
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We want the content everyone else wishes they’d made.
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What You’ll Do
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You’ll own the entire content universe of Rasa.
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From dreaming up viral ideas at 11 PM to directing shoots, working with creators, launching campaigns and building stories that make people stop scrolling.
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One day you could be creating an emotional brand film.
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The next, you’re scripting a reel that’s getting shared across Instagram.
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Then you’re working with creators, spotting trends before everyone else, or creating a campaign that gets people lining up outside our stores.
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If it’s content…
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It’s yours to build.
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We’re Looking For Someone Who…
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- Lives and breathes Instagram, YouTube and social media.
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- Constantly saves content because “this was brilliant.”
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- Understands human psychology, storytelling and what makes people feel something.
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- Knows that every platform has a different language and creates accordingly.
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- Can spot trends before they become trends.
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- Thinks in hooks, retention, shares and conversations not just views.
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- Loves experimenting and isn’t afraid to try crazy ideas.
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- Has exceptional aesthetic taste and attention to detail.
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- Can lead shoots, creators, editors and agencies with confidence.
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- Wants to build work they’re genuinely proud of.
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Huge Bonus If…
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- You’re a content creator yourself.
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- You’ve grown your own page or built an audience.
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- You’ve had videos organically go viral.
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- You naturally think in content wherever you go.
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- You have that instinct where you just know…
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- “People are going to love this.”
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What Success Looks Like
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Not more posts.
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More conversations.
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More shares.
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More saves.
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More people discovering Rasa because our content made them feel something.
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Content that inspires visits to our stores.
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Content competitors start copying.
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Content people remember.
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Why You’ll Love This Role
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You’ll have the freedom to experiment.
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You’ll work directly with the founders.
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You’ll collaborate with creators, influencers and some of the best creative talent in the country.
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You’ll have the prospect to build a brand from the ground up not just another Instagram page.
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If you’ve ever wanted to create work that millions of people watch, talk about and remember…
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This is your chance.
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Let’s build India’s most loved jewellery brand together.
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📌 Content and Social Media Lead (Bengaluru)
🏢 Rasa Silver Stories
📍 Bengaluru
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