Job Description

Specialist - PR & Brand Communications

n

About Ionic Wealth

n

Ionic Wealth (Angel One Group) is a wealth management firm built for India's HNI and UHNI families. We combine deep advisory expertise with technology to deliver a modern private wealth experience. We're in high-growth mode and building a brand that earns trust in a category where trust is everything.

n

About the Role

n

You will own how Ionic shows up in the press, in industry conversations, and in the minds of India's wealthiest families. This is a builder role: you'll create our media relations engine from the ground up, shape our executive and brand narrative, and make sure Ionic is in every story that matters in Indian wealth management.

n

The role starts with PR and brand communications, but is designed to grow into broader communication ownership for someone who delivers.

n

What You'll Do

n

n
- Media relations: Build and own relationships with journalists across business, personal finance, and wealth beats. Ensure Ionic is a default voice in wealth management coverage.
n
- Narrative and positioning: Develop the company narrative, key message house, and POV pipeline. Translate business milestones (AUM, product launches, hires) into stories the press wants to tell.
n
- Executive visibility: Build thought leadership programs for founders and senior leaders, including bylines, speaking slots, podcasts, and industry forums.
n
- Launch communications: Lead PR for product and campaign launches, working closely with brand, content, and performance teams to land integrated moments.
n
- Agency management: Brief, manage, and hold PR agency partners accountable to outcomes, not activity reports.
n
- Crisis and reputation:



Build response protocols and act as first line on sensitive or reactive media situations, in coordination with compliance and legal.
n
- Awards and rankings: Own submissions for industry awards, league tables, and credibility markers that matter to HNI clients.
n
- Measurement: Track share of voice, message pull-through, and coverage quality. Report what's working and what isn't.
n

n

Where This Role Can Grow

n

Do the core job well and your scope expands. We'd rather give more ownership to someone who has earned trust than hire around them. Based on performance, you'll take on:

n

n
- Client events and engagement: Own the strategy and calendar for HNI and UHNI client experiences across Mumbai, Bengaluru, and Delhi.
n
- Brand Campaign, website and app communication: Own the voice and messaging across our digital surfaces.
n

n

What We're Looking For

n

n
- 6-9 years in PR and corporate communications, ideally spanning both agency and in-house
n
- BFSI, fintech, or wealth/asset management experience strongly preferred; you understand SEBI-regulated communication constraints
n
- Existing relationships with business and personal finance journalists in India
n
- Sharp writer who can turn complex financial products into transparent, credible stories
n
- Comfortable working with founders and senior stakeholders; high judgment on what to say and when
n
- Bias for ownership: you'll have agency support, but the narrative is yours
n

n

Nice to Have

n

n
- Experience positioning premium or luxury brands for affluent audiences
n
- Familiarity with founder-led content and LinkedIn-first thought leadership
n
- Exposure to crisis comms in regulated industries
n

n

Location: Mumbai

n

Reports to: Lead - Brand & Communication

n

Team: Marketing

📌 Specialist - PR & Brand Communications (Mumbai)
🏢 Ionic Wealth
📍 Mumbai