Job Description

At Plum, we use AI.It helps us think faster, explore more directions, break the creative block, and catch the obvious stuff.

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It doesn't know what it feels like to write nineteen headlines, hate all of them, and find the twentieth one at 1:00 pm. Because you refused to stop.It doesn't fall in love with a molecule and figure out how to make a customer fall in love with it too. It doesn't know the difference between a sentence that's correct and a sentence that's alive.

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That's where you come in!

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What you'll actually do

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Write. Across formats, across moods, across a brand voice that refuses to sound like everyone else's brand voice. Some days it's a product page that has to explain niacinamide without putting anyone to sleep. Some days it's a headline that has to stop a thumb mid-scroll. Some days the copy isn't supporting the campaign — it is the campaign, and that's the day we live for.

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What you bring

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- At least 2 years of writing that wasn't written by a template (or by ChatGPT pretending to be you)
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- A voice that can shapeshift — funny in one line, sincere in the next, never both by accident
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- An unreasonable attention to small things: the comma, the word, the white space
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- A genuine curiosity about chemistry, skin, people, and why they buy what they buy
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- The instinct to know when an idea is precious and when it's just precious to you — and the guts to kill the second kind
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The fine print

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Location: Thane. Please apply only if that actually works for you — we'd rather have you in the office for a creative discussion!

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Why Plum, really

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Because here, words aren't a checkbox after the "real" work is done. We obsess over what they mean and how they land — not just how they rank. You'll have the freedom to experiment, the weight of owning what you make, and a chance to shape how millions of people in India and beyond experience this brand. You might even leave a better writer than you arrived.

📌 Creative Copywriter (Thane)
🏢 Plum
📍 Thane