Job Description

About the Rolen

Eprise is looking for a driven and result-oriented B2B Sales Executive to lead revenue growth across HORECA, institutional, and emerging B2B channels. The ideal candidate will be responsible for building a strong sales pipeline, acquiring new accounts, managing key relationships, and expanding Eprise's footprint into new industry segments. This role demands a hunter mindset combined with strong account management and negotiation skills, suited for candidates with an FMCG or D2C sales background.

Key Responsibilities1. Revenue Generation & Business Developmentn

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- Own monthly, quarterly, and annual B2B revenue targets.
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- Identify and acquire new B2B customers to build a strong sales pipeline.
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- Generate business through cold calling, references, networking, field visits, LinkedIn, industry databases, and other prospecting channels.
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- Convert prospects into recurring customers and drive repeat business.
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- Develop and execute territory-wise and segment-wise sales plans.
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2. HORECA Salesn

Build Eprise's presence across:

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- Hotels
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- Restaurants
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- Cafés
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- Cloud kitchens
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- Caterers
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- QSRs
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- Bakeries
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- Food service operators
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- Bars, lounges, and hospitality businesses
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Understand customer requirements, consumption patterns, pricing expectations, and procurement processes to create relevant B2B offerings.

3. Institutional & New Industry Expansionn

Explore opportunities beyond HORECA, including:

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- Corporate offices and cafeterias
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- Schools and educational institutions
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- Hospitals and healthcare institutions
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- Co-working spaces
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- Travel and transportation
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- Events and catering companies
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- Retail chains
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- Distributors and wholesalers
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- Manufacturing and industrial cafeterias
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- Other large-volume consumption businesses
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Identify new industry segments where Eprise products can create value and develop these channels from scratch.

4. Key Account Managementn

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- Build strong relationships with procurement heads, purchase managers, chefs, owners, F&B; managers, and business decision-makers.
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- Manage the complete sales cycle from prospecting to negotiation, onboarding, order execution, and repeat purchase.
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- Understand account-level potential and increase share of wallet.
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- Ensure high customer retention and develop long-term partnerships.
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5. Sales Pipeline & CRM Managementnn
- Maintain a healthy and accurate sales pipeline.
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- Track leads, meetings, samples, quotations, negotiations, closures, and repeat orders.
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- Maintain regular sales reports and forecasts.
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- Monitor conversion rates, average order value, customer acquisition cost, and account growth.
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- Provide market intelligence and competitor insights to the management team.
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6. Commercial & Negotiationnn
- Prepare quotations and commercial proposals.
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- Negotiate pricing, volumes, payment terms, and commercial agreements within company guidelines.
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- Work closely with internal teams to ensure smooth order fulfilment and customer service.
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- Identify opportunities for bulk orders, annual contracts, and recurring supply arrangements.
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7. Market Developmentnn
- Map the local B2B market and identify high-potential accounts.
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- Track competitor brands, pricing, product offerings, and distribution strategies.
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- Identify emerging consumption occasions and industries for Eprise products.
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- Suggest new products, pack sizes, pricing models, and B2B propositions based on customer feedback.
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Key Skills & Competenciesnn
- Strong prospecting, cold-calling, and lead generation skills.
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- Excellent relationship-building and key account management abilities.
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- Strong commercial acumen — quotations, negotiations, pricing structures.
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- Proficiency with CRM tools and sales reporting/forecasting.
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- Market mapping and competitor analysis skills.
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- Excellent communication, presentation, and interpersonal skills.
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- Self-driven, target-oriented, and comfortable with extensive field travel.
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Qualifications & Experiencenn
- Graduate/MBA in Sales, Marketing, or Business Administration (preferred).
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- 3+ years of experience in B2B / HORECA / Institutional / D2C sales, preferably in the FMCG, food & beverage, or hospitality supply industry.
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- Proven track record of recent account acquisition and revenue target achievement.
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- Existing network within HORECA, institutional, or corporate procurement channels is a strong plus.
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What We Offernn
- Competitive fixed salary with performance-linked incentives.
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- Opportunity to build and scale new B2B channels from the ground up.
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- Fast-paced, growth-oriented FMCG/D2C workplace.
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📌 B Sales Executive -FMCG/C (New Delhi)
🏢 Éprise
📍 New Delhi