About Isha Homes:

Isha Homes India Pvt. Ltd. is a growing and established real estate organization with a strong presence in the Chennai market.

- Strong Market Presence: Approximately 500 residential units are at various stages of construction, reflecting a consistent and robust project pipeline.
- Significant Scale: Around 6 lakh sq. ft. of saleable area, demonstrating our steady growth and strong footprint in the real estate market.
- Financial Strength: With a significant turnover and strong project portfolio, Isha Homes continues to be a financially stable and growing organization.
- Reputation: Be part of a trusted and reputable real estate brand known for quality, commitment and customer-focused development.
- Growth Opportunities: Access to continuous professional development and opportunities for career advancement.
- Innovative Workplace: A dynamic and forward-thinking workplace that encourages creativity, innovation and new ideas.
- Employee-Centric Culture: A supportive and collaborative work environment that values employee contribution, growth and development.

About the Role: We are looking for an experienced Marcom professional to lead and drive the company's marketing communication initiatives, strengthen brand positioning and ensure consistent and impactful communication across all customer touchpoints.

The ideal candidate should have strong experience in Marketing Communications, Brand Management, Integrated Marketing Campaigns, Digital Marketing, Content Strategy and Creative Management, preferably within the Real Estate / Construction industry.

Key Responsibilities

- Develop and execute the overall Marketing Communication and Brand Strategy aligned with business objectives.
- Lead integrated marketing campaigns for residential projects, project launches, brand initiatives and promotional activities.
- Own the company's brand positioning, messaging and communication framework across all platforms.
- Plan and manage communication across digital, social media, print, outdoor, events and other relevant channels.




- Develop campaign strategies to support brand awareness, lead generation and sales objectives.
- Lead the development of brochures, project profiles, presentations, advertisements, hoardings, digital creatives, videos and other marketing collaterals.
- Manage and coordinate with creative agencies, digital marketing agencies, media agencies, production houses and other external partners.
- Ensure consistency of brand identity, messaging and visual communication across all marketing channels.
- Work closely with Sales and Business Development teams to develop effective project and customer-facing communication.
- Lead content strategy for social media, website, digital campaigns, email marketing and other communication platforms.
- Oversee project launches, exhibitions, events, activations and other brand-building initiatives.
- Plan and coordinate photo shoots, video shoots, project walkthroughs and other content productions.
- Monitor campaign performance and evaluate effectiveness based on relevant KPIs, engagement, leads, reach and ROI.
- Conduct market, competitor and consumer analysis to identify emerging trends and communication opportunities.
- Manage Marcom budgets and ensure effective utilization of marketing spends.
- Maintain the Marketing Communication Calendar and ensure timely execution of campaigns and deliverables.
- Prepare campaign reports, performance updates and recommendations for senior management.
- Build strong relationships with internal stakeholders, agencies, vendors and business partners.
- Mentor and guide junior members of the marketing/Marcom team, wherever applicable.

Experience

- 8 to 15 years of relevant experience in Marketing Communications, brand management, Integrated Marketing or Digital Marketing.
- Experience in the Real Estate / Construction industry will be highly preferred.
- Candidates with experience in real estate project branding, project launches and integrated marketing campaigns will have an added advantage.

Thanks & regards,

Eenash LR

Assistant Manager HR Talent Acquisition

Mobile:+91-(phone hidden)

📌 We are hiring a Marketing Manager (Marcom) For the Adyar Head Office (Chennai)
🏢 Isha Homes
📍 Chennai