Job Description

Manager / Senior Manager – Content Licensing & Syndication

n

Location: Mumbai / Delhi NCR

n

Experience: 5–12+ years

n

Function: Content Business / Revenue / Partnerships

n

Industry: Media & Entertainment / OTT / Digital Content

n

About Rusk Media:

n

Rusk Media is building the future of entertainment. We are on a mission to revolutionize how entertainment is consumed by the 12–34 audience across the globe.

n

We create and distribute fiction and entertainment IPs across advertiser-led (AVOD) and subscriber-led (SVOD/OTT) ecosystems. Our portfolio includes IPs such as Alright, Binge, LIT, and Playground, along with shows distributed across platforms including Amazon miniTV, MX Player, and Disney+ Hotstar.

n

As we continue to scale our content business, we are looking for a commercially driven Content Licensing & Partnerships professional who can build new distribution partnerships and monetize our content library across India and international markets.

n

About the Role

n

The Manager / Senior Manager – Content Licensing & Partnerships will be responsible for driving content monetization through licensing, syndication, and strategic distribution partnerships.

n

The ideal candidate will have strong relationships across OTT platforms, broadcasters, digital platforms, publishers, aggregators, and media networks, along with a proven track record of negotiating and closing content deals.

n

This is a hands-on commercial role with ownership of the licensing pipeline, partner development, negotiations, deal closure, and revenue delivery.

n

Key Responsibilities

n

Content Licensing & Revenue

n

n
- Identify, develop, pitch, negotiate, and close content licensing and syndication opportunities across OTT platforms, broadcasters, digital platforms, publishers, aggregators, and other distribution partners.
n
- Drive monetization of Rusk Media's content/IP portfolio across domestic and international markets.
n
- Build and maintain a strong licensing pipeline aligned with quarterly and annual revenue targets.
n
- Develop commercial proposals, content packages, pricing models,



and licensing strategies based on partner requirements and market opportunities.
n
- Identify opportunities across different rights including digital, linear, non-linear, territory, language, windowing, and exclusivity.
n

n

Partnerships & Business Development

n

n
- Build and maintain strong relationships with OTT platforms, broadcasters, production houses, content aggregators, publishers, and digital partners.
n
- Identify new platforms, territories, and distribution channels for content monetization.
n
- Develop long-term strategic partnerships that create recurring revenue opportunities.
n
- Stay closely connected with the media and OTT ecosystem to identify emerging monetization opportunities.'
n

n

Negotiation & Deal Management

n

n
- Lead commercial negotiations covering pricing, minimum guarantees, revenue models, rights, territories, exclusivity, windows, duration, and usage terms.
n
- Work closely with Legal and Finance teams to structure and close agreements.
n
- Ensure accurate documentation and execution of commercial terms.
n
- Track deal progress from initial pitch through negotiation, contracting, content delivery, and partner launch.
n
- Monitor partner usage and contractual compliance.
n

n

Cross-functional Collaboration

n

n
- Work closely with Content, Product, Marketing, Finance, Legal, and Operations teams to package and commercialize content effectively.
n
- Coordinate content delivery, metadata, technical specifications, and other partner requirements.
n
- Provide market and partner feedback to internal content and product teams.
n
- Recommend content acquisition, packaging, and pricing strategies based on market demand.
n

n

Business Intelligence & Reporting

n

n




- Track licensing pipeline, revenue performance, deal closures, and partner performance.
n
- Analyse market trends, competitive offerings, platform strategies, and content demand.
n
- Provide regular business updates and actionable insights to senior leadership.
n
- Identify gaps and opportunities to improve content monetization and distribution.
n

n

What We're Looking For

n

n
- 5+ years of experience in content licensing, content syndication, media partnerships, digital distribution, OTT business development, or a closely related media/entertainment function.
n
- Proven experience in negotiating and closing commercial content deals.
n
- Strong understanding of OTT, digital media, broadcasters, content rights, licensing, and distribution models.
n
- Existing relationships with OTT platforms, broadcasters, digital platforms, aggregators, publishers, or media networks will be highly valuable.
n
- Strong understanding of rights, territories, exclusivity, windowing, pricing, and commercial structures.
n
- Demonstrated ability to build and manage a sales/business development pipeline and deliver revenue targets.
n
- Strong commercial acumen, negotiation, communication, and stakeholder-management skills.
n
- Ability to independently manage multiple opportunities and negotiations simultaneously.
n
- Experience working with Finance, Legal, Content, Product, and Operations teams.
n
- Strong analytical and reporting skills; experience with CRM and sales/pipeline management tools is preferred.
n
- MBA/PGDM from a reputed institute is preferred but not mandatory for candidates with robust relevant industry experience.
n

n

Preferred Background

n

We would particularly value candidates from:

n

n
- OTT / Streaming platforms
n
- Broadcasters / Television networks
n
- Media & Entertainment companies
n
- Content studios / Production houses
n
- Content aggregators
n
- Digital publishers
n
- Music / Film licensing companies
n
- Content distribution companies
n
- Media technology / digital content businesses
n

📌 Content Licensing & Syndication (Mumbai)
🏢 Rusk Media
📍 Mumbai