Job Description

Role Profile: Associate – Business Development & Brand Growth

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Location: Bengaluru (Corporate Office & Field Strategy)

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Compensation (CTC): Upto INR 5,00,000 Per Annum

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Corporate Overview

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TAD – The Amazing Desi is a fast-growing, disruptive brand in the Indian FMCG sector, modernizing

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traditional flavors for the next generation of consumers. Backed by a high-velocity startup culture,

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TAD offers young management graduates immediate ownership of business verticals, rapid career

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progression, and direct mentorship from the executive leadership team.

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Role Objective

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As a Business Development Associate, you will lead regional market expansion. Your role combines

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B2B territory management (onboarding premium retail and corporate accounts) with leading high-

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impact, direct-to-consumer experiential brand setups across premium lifestyle fests, corporate hubs, and

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major events in Bengaluru.

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Key Strategic Responsibilities

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• B2B Market Penetration: Pitch to, onboard, and manage relationships with premium

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supermarkets, key retail accounts, and distribution networks.

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• Experiential Brand Activations: Conceptualize, launch, and directly oversee the end-to-end

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operations of TAD's high-footfall micro-retail setups and experiential brand spaces at city

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events.

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• On-Ground Consumer Strategy: Lead live product storytelling and consumer interaction at

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our activation zones to optimize direct sales velocity and capture market feedback.

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• Account Analytics: Track regional sales volume, manage inventory distribution, and analyze

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field data to drive local pricing and marketing strategies.

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Candidate Profile

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• Exceptional communication, high emotional intelligence, and sharp negotiation skills.

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• Entrepreneurial mindset—comfortable leading on-ground operations and managing live project

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spaces.

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• Fluency in English; knowledge of the local market vernacular (Kannada) is highly

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advantageous for regional execution.

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• Must possess high agility, drive, and a personal two-wheeler for market mobility.

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Compensation & Perks Structure

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We believe in a highly meritocratic culture that disproportionately rewards performance. The

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compensation architecture is structured as follows:

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• Fixed Base Component: Upto INR 3,00,000 Per Annum

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• Performance-Linked Variable Pool: Upto INR 2,00,000 Per Annum (Milestone-based incentives

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tied directly to territory revenue growth, activation performance, and distribution milestones).

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• Field Support Allowance: Food and Fuel components paid over and above the CTC based on

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active market days.

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Selection Process

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1. Profile Shortlisting & first round of discussion

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2. Case Presentation / Group Discussion (Market Strategy)

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3. Final Interview with the Founders

📌 Business Development and Brand Growth (Bengaluru)
🏢 TAD The Amazing Desi
📍 Bengaluru