Job Description

Sales Executive – Lighting

n

Field Sales | General Trade

n

n

Function: Sales – General Trade

n

Division: Lighting

n

Experience: 3–5 Years

n

Education: Graduate (Any Discipline)

n

CTC Band: As per the market standards

n

Reporting To: Area Sales Manager (ASM)

n

n

About Sturlite

n

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India

n

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

n

n

ROLE PURPOSE

n

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

n

n

KEY RESPONSIBILITIES

n

n
- Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
n
- Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners
n




- Conduct regular market coverage across assigned towns and ensure adequate product availability and display
n
- Execute trade schemes, promotions, and discount programs effectively at the counter level
n
- Track competition activity (pricing, schemes, new launches) and report insights to the ASM
n
- Manage outstanding collections and ensure adherence to credit norms with channel partners
n
- Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
n
- Maintain solid relationships with electricians, contractors, and key influencers to drive pull demand
n
- Ensure timely resolution of dealer complaints, return/replacement requests, and service issues
n

n

n

FUNCTIONAL COMPETENCIES

n

n
- Channel Network Building
n
- Dealer & Distribution Management
n
- Secondary Sales Execution
n
- Customer On-boarding
n
- Competition Intelligence
n
- Market Coverage & Beat Planning
n
- Trade Scheme Execution
n
- Collections & Credit Management
n
- MIS & Reporting
n

n

n

EXPERIENCE & BACKGROUND

n

Industry Preference: Lighting & Switchgear

n

Key Skills: Territory management, dealer relationships, secondary sales focus, local market knowledge

n

n

WHAT STURLITE OFFERS

n

n
- Competitive fixed pay with performance-linked variable pay.
n
- Fast-track career path: SE → ASM in 18–24 months for high performers
n
- Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition
n
- Structured onboarding, product training, and ongoing sales skill development
n

n

📌 Sales Executive (Kurnool)
🏢 Sturlite India
📍 Kurnool