Job Description

PR & Outreach Specialist

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Job Brief:

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We are seeking a detail-oriented PR & Outreach Specialist to help us build high-quality backlinks, secure guest posting opportunities, and expand strategic partnerships for our fast-paced B2B tech media publication Tech Research Online. This role goes beyond traditional link-building; it's about building meaningful relationships with influencers, media outlets, news aggregators, and brands to increase our authority, drive traffic, and amplify our content reach.

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The ideal candidate will have experience in digital PR, link outreach, co-marketing, and media collaborations—especially within the Technology, SaaS, and B2B landscape.

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Responsibilities:

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Link Building & Guest Posting

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- Identify and engage with high-authority websites in the tech, SaaS, and marketing domains for backlink and guest post opportunities.
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- Craft compelling and personalized outreach emails to editors, bloggers, and publishers.
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- Negotiate and manage guest posting slots, ensuring timely delivery of content in coordination with internal content teams.
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- Monitor backlink quality and maintain a clean, relevant link profile aligned with SEO goals.
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Collaborations & Partnerships

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- Build partnerships with IT influencers and niche thought leaders for backlink opportunities, article collaborations, or social media amplification.
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- Pitch stories and secure mentions in relevant industry newsletters and media channels.
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- Initiate and manage co-marketing opportunities, including joint webinars, roundtables, and collaborative articles.
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- Develop relationships with news aggregator platforms (e.g., Dailyhunt, Inshorts) to ensure regular content syndication and distribution.
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- Coordinate with brands for collaborative campaigns that result in article coverage, brand mentions, or co-branded social media posts.
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Campaign & Relationship Management

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- Maintain a detailed tracker of outreach efforts, ongoing conversations, and partnerships.
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- Analyze and report on outreach performance, link acquisition metrics, and media exposure.
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- Stay updated with PR, SEO, and digital media trends to continuously optimize outreach strategies.
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Requirements:

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- 2–3 years of hands-on experience in outreach, digital PR, or partnership roles, preferably in B2B tech or media.
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- Proven success in securing backlinks, media mentions, and team-oriented campaigns.
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- Strong communication and negotiation skills; ability to build relationships with diverse stakeholders.
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- Familiarity with SEO tools like Ahrefs, SEMrush, BuzzStream, or similar platforms.
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- Strategic mindset with attention to detail and the ability to work independently.
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- Bonus: Existing network of tech influencers, journalists, and brand marketing teams.
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📌 PR & Outreach Specialist (Pune)
🏢 Unbound IA
📍 Pune