Job Description

Role Overview :

n

As the Senior Executive - Social Analytics & Community Management is responsible

n

for driving social media analytics, reporting, community engagement, and social listening to

n

support business objectives. This role focuses on transforming social media data into actionable

n

insights, monitoring brand performance, managing customer interactions, and partnering with

n

cross-functional teams to enhance customer experience and optimize social media performance

n

across owned channels.

n

Key Responsibilities :

n

n
- Performance Reporting: Extract, analyze, and interpret social media data to prepare weekly, monthly, campaign, and ad hoc reports for stakeholders.
n
- Social Media Analytics: Track and report key organic and paid performance metrics including Reach, Views, Engagement, Followers, Engagement Rate, and campaign performance.
n
- Dashboard & Tracker Management: Maintain dashboards and trackers for campaigns, brand portfolios, influencer collaborations, and ongoing performance metrics.
n
- Actionable Recommendations: Translate performance data into strategic recommendations to improve content effectiveness, audience engagement, and campaign outcomes.
n
- Community Management: Manage engagement across social media platforms, ensuring timely, high-quality responses while maintaining the brand's tone of voice and customer experience standards.
n
- Social Listening & Insights: Monitor conversations using Konnect Insights (or similar tools) to identify customer sentiment,



emerging trends, competitor activity, and potential issues requiring action.
n
- Cross-functional Collaboration: Partner with Marketing, Brand, Customer Support, and Operations teams to resolve customer queries, manage escalations, and ensure consistent communication.
n
- Marketing Customer Support Liaison: Coordinate campaign briefs, response guidelines, and communication updates between Marketing and Customer Support teams.
n
- Business Reviews: Support internal business reviews with accurate reporting, performance analysis, key learnings, and actionable insights.
n
- Tools & Process Management: Leverage Excel, Google Sheets, Microsoft Office, and social listening/reporting platforms to streamline analytics and operational workflows.
n

n

Knowledge and Skill / Qualification Requirements :

n

n
- Bachelor's degree in the field of Marketing/ Digital Marketing
n
- 1 to 4 years of experience in social media analytics, community management, digital marketing, reporting or a related field.
n
- Strong analytical skills with experience in performance reporting and dashboar creation.
n
- Hands-on experience with social listening platforms such as Konnect Insights is preferred.
n
- Advanced proficiency in Excel and Google Sheets; familiarity with Microsoft Office.
n
- Excellent written communication, stakeholder management, and problem-solving skills.
n
- Ability to thrive in a fast-paced workplace and manage multiple stakeholders simultaneously.
n

📌 Senior Executive - Social Analytics (Mumbai)
🏢 Nykaa
📍 Mumbai