Job Description

Role: Sales Development Representative (SDR) – B2B SaaS

n

Company: Infrasity

n

Location: Current Delhi (In Office)

About Infrasityn

Infrasity works with DevTools and AI infrastructure startups on developer marketing and technical content. We help engineering companies turn their product work into discoverable content across blogs, documentation, videos, and AI visibility channels.

n

Our clients include fast-growing startups in areas like AI infrastructure, platform engineering,

n

developer tools, and cloud automation.

Role Overviewn

We are looking for a Sales Development Representative (SDR) who will be responsible for generating qualified meetings with DevTools and AI startup teams.

n

This role focuses on outbound pipeline generation across email, LinkedIn, and ecosystem channels. You will identify relevant companies, craft targeted outreach campaigns, and book discovery calls with founders, CMOs, and DevRel leaders.

n

You will work closely with the founder to build and refine outbound strategy and messaging.

Key ResponsibilitiesOutbound Campaign Executionn

n
- Execute targeted outbound campaigns using tools such as Apollo, YAMM, and Linkedin
n
- Send cold email sequences and follow-ups to qualified prospects
n
- Maintain daily outreach cadence across multiple mailboxes
n

Prospect Researchn

Identify companies using signals such as:

n

n
- recently funded startups
n
- hiring signals
n
- competitor customers
n
- YC / AI infrastructure startups
n
- DevTools ecosystem companies
n

n





Build and maintain prospect lists for outreach campaigns.

Campaign Testingn

n
- Test subject lines, email body copy, and messaging angles
n
- Iterate messaging based on open rates, reply rates, and engagement
n
- Track performance across vertical campaigns such as:
n
- AI infrastructure
n
- AI agents
n
- FinOps
n
- Platform engineering
n
- DevTools
n

Pipeline Trackingn

Maintain weekly reporting including:

n

n
- emails sent
n
- LinkedIn outreach
n
- open rates
n
- replies
n
- meetings booked
n
- campaign performance
n

n

Work with the team to refine messaging and improve conversion.

Tools Usedn

You will regularly work with:

n

n
- Apollo
n
- YAMM
n
- LinkedIn Sales Navigator
n
- CRM tools
n
- Email sequencing platforms
n

Success Metricsn

Success in this role will be measured by:

n

Weekly

n

n
- outreach volume across email and LinkedIn
n
- reply rates
n
- conversations started
n

n

Monthly

n

n
- qualified meetings booked
n
- pipeline opportunities created
n

Ideal Candidatenn
- 1–2 years experience in SDR / outbound sales / BDR
n
- Comfortable doing cold outreach at scale
n
- Experience using Apollo, LinkedIn Sales Navigator, or similar tools
n
- Strong written communication
n
- Interest in DevTools, AI infrastructure, or SaaS startups
n

n

Bonus if you have experience working with developer-focused companies.

Why Joinn

n
- Work directly with the founder
n
- Exposure to fast-growing DevTools startups
n
- Opportunity to shape outbound GTM strategy
n
- Fast learning environment
n

📌 Sales Development Representative (New Delhi)
🏢 Infrasity
📍 New Delhi