BabyBillion is building a new parenting media brand.
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We already reach millions of children through our kids' content. Now we want to build a strong relationship with the people making the decisions for them — parents.
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We are looking for a Content Lead to build BabyBillion Parenting from 0→1: define the content thesis, create repeatable IPs, build the expert ecosystem and turn it into one of India's largest parenting platforms.
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What you will own
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- Define the content and editorial thesis for BabyBillion Parenting
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- Identify what Indian parents genuinely care about and build content around it
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- Develop repeatable content formats and IPs across YouTube, Instagram and other platforms
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- Build relationships with child psychologists, pediatricians, educators and other experts
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- Work with writers, producers and creators to turn ideas into high-retention content
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- Build a strong parent community and feedback loop
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- Shape the brand,
tone and identity of BabyBillion Parenting
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Who you are
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- 4–8+ years in content, digital media, YouTube, Instagram, journalism, podcasting or creator ecosystems
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- You have built content, formats or IPs, not just managed a content calendar
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- Strong editorial judgment and storytelling instincts
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- Excellent communication and on-camera presence
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- Deep curiosity about parenting, child psychology, education and child development
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- Comfortable working with experts and turning complex ideas into simple, entertaining content
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- You understand what makes content click, retain and get shared
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- High ownership — you enjoy building from scratch with ambiguity
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Existing parenting audience is a plus, not a requirement.
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If your career has primarily been about executing someone else's content strategy, this is probably not your role.
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If you want to build a parenting media brand from scratch, it is.