Job Description

1. Collaborate with the marketing team to understand campaign objectives, target audience, and key performance indicators

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2 . Create and execute innovative media plans across digital platforms, including but not limited to display advertising, social media, video, search, programmatic, email, and other emerging channels

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3. Developing innovative solutions to continuously position as a cutting-edge source for digital media strategy

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4. Monitor and optimize campaigns to stay within budget constraints

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5. Tailor media plans to resonate with different audience segments

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6. Analyze campaign performance data for insights on impressions, clicks, conversions, CTR, CPA, and ROAS to identify strengths and opportunities

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7. Optimize the media mix to strike a balance between different channels to maximize reach, engagement, and conversions

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8. Work closely with internal teams to ensure the seamless execution of media plans and deliver integrated marketing campaigns

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9. Build and maintain robust relationships with media partners and vendors

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10. Act as first-level POC for client escalations and Conduct regular competitive analysis to identify industry trends, benchmark against competitors' strategies, and implement best practices

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11.



Stay abreast of the latest digital media trends, technologies, and best practices. Proactively recommend new opportunities and strategies to enhance campaign effectiveness

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1 2. Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally

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13. Work with the L&D; team to structure training programs that directly impact work quality along with specific competencies

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14. Promote a culture of research and self-development within the team while organizing regular one-on-one feedback discussions with team members

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15. Hire capable, independent resources that can understand, communicate and execute client briefs accurately

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1 6. Establish strong relationships with clients to understand clients' satisfaction with media campaigns requirements and objectives

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17. Prompt replies to emails by self and team

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18. Ensuring accurate and complete information is provided to the creative team

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19. Ensure timely resolutions of client and internal feedback

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20. Ensure following of internal TATs, tasks prioritization, and timely delivery of work.

📌 Media Manager (Mumbai)
🏢 The Starter Labs
📍 Mumbai