Job Description Job Description:
n Lead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.
n Key Responsibilities:
n n Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.
n Market Research: Analyze target markets, customer segments, and competitor activities to identify opportunities.
n Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.
n Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
n CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot)



for accurate lead tracking and reporting.
n Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.
n Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.
n Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.
n n Educational Qualifications
n BE+ MBA/ PGDM or MBA/ PGDM
n Experience Level (If applicable)
n n Bachelor's degree in Marketing, Business, or related field.
n 2+ years of experience in lead generation, demand generation, or digital marketing.
n Robust knowledge of CRM systems and marketing automation tools.
n Kannada and Tamil language is a must
n

📌 Lead Generation Executive (Bengaluru)
🏢 Manipal Technologies
📍 Bengaluru