Job Description

THE SCOPE OF THE ROLE

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01 — EDITING IS YOUR CORE SUPERPOWER

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You should be an exceptional editor.

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You'll own the edit across:

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- Instagram Reels
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- Meta performance ads
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- Founder-led content
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- Creator content
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- Campaign films
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- Product storytelling
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- YouTube Shorts
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- Brand films
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- Behind-the-scenes content
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- Event and community content
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You should understand pacing, hooks, rhythm, sound, typography, transitions and visual storytelling instinctively.

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More importantly, you should know that a great social edit isn't simply a shorter film.

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You'll be expected to:

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- Find the strongest hook
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- Build multiple versions of the same idea
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- Cut for retention
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- Adapt content for different platforms
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- Create 9:16-first storytelling
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- Build performance variations
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- Turn long-form footage into multiple pieces of content
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- Know when to keep something raw and when to make it polished
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If editing is your strongest skill, we want to see it immediately in your portfolio.

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02 — SHOOTING & PRODUCTION

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You should be able to pick up a camera and make things happen.

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You'll help conceive, plan and execute:

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- Campaign shoots
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- Product shoots
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- Founder shoots
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- Creator shoots
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- UGC shoots
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- Lifestyle shoots
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- Social-first shoots
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- Event and community content
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You'll work across the entire production process:

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Idea → Treatment → Shot List → Production → Shoot → Edit → Delivery

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You should understand:

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- Camera fundamentals
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- Lighting
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- Composition
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- Framing
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- Movement
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- Lenses
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- Sound
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- On-set problem solving
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You don't need to be a cinematographer.

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But you do need to know how to make a good-looking shot.

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03 — MOTION, CGI & VISUAL EFFECTS

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We want someone who can make the screen do things.

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You'll create:

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- Motion graphics
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- Kinetic typography
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- Product animations
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- 2D/3D motion
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- CGI sequences
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- Visual effects
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- Transitions
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- Product demonstrations
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- Typography systems
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- Motion identities
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- Experimental visual formats
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You should be comfortable moving between Premiere, After Effects, Photoshop, Illustrator, Figma and/or 3D workflows .

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Experience with Blender, Cinema 4D, Houdini or similar tools is a strong advantage.

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The expectation isn't that you simply know software.

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The expectation is that you know what to do with it.

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04 — AI VIDEO & GENERATIVE CREATIVE

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This is a major part of the role.

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We want someone who is actively experimenting with where AI is taking visual storytelling — not someone who has generated three images on Midjourney.

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You'll use AI to:

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- Create video concepts
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- Generate impossible shots
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- Build visual worlds
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- Prototype campaign ideas
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- Create storyboards
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- Generate environments
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- Extend footage
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- Create transitions
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- Develop characters
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- Create motion concepts
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- Generate voiceovers
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- Experiment with sound
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- Create product visualisations
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- Version content
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- Rapidly prototype ideas
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Tools could include:

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Higgsfield, Runway, Kling, Veo, Midjourney, ChatGPT, ElevenLabs, Photoshop Generative Fill and whatever comes next.

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The tool doesn't matter as much as the instinct.

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We want someone who sees AI as a new creative medium, not just a productivity tool.

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05 — BUILD BRAND'S SOCIAL CONTENT ENGINE

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You'll help turn content from one-off production into repeatable IPs .

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You'll work on formats such as:

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- Founder stories
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- Everyday conversations
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- Product explainers
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- Creator formats
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- Travel stories
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- Behind the scenes
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- Community stories
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- Culture-led content
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- Product experiments
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- Recurring social franchises
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- Seasonal formats
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Your job isn't only to make the first episode.

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It's to ask:

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“Can we make this 50 times?”

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You'll help develop the visual grammar, production process and templates that make good content faster to produce.

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06 — PERFORMANCE CREATIVE

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You should understand that attention is a metric.

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You'll create and iterate content for:

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- Meta Ads
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- Retargeting
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- Product launches
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- New hooks
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- New angles
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- Product benefits
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- UGC
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- Founder content
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- Creator content
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You'll work closely with marketing to understand:

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What made people stop?

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What made them watch?

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What made them click?

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What made them buy?

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You'll learn from performance and feed that learning back into creative.

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07 — CREATIVE PRODUCTION

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You'll own the execution layer between an idea and the internet.

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That means:

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Concept → Production Plan → Shoot → Edit → Motion/CGI/AI → Versions → Publish

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You'll coordinate with:

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- Founders
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- Designers
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- Marketing
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- Photographers
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- Videographers
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- Creators
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- Stylists
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- Production houses
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- Agencies
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You'll also maintain:

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- Production calendars
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- Shot lists
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- Asset libraries
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- Project files
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- Edit templates
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- Motion templates
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- Content archives
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- Versioning systems
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We move fast.

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So being creatively good and operationally organised matters.

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WHAT WE'RE LOOKING FOR

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Must-have

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- 2–5 years in editing, motion, video production or creative production
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- Strong portfolio/showreel
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- Exceptional editing instincts
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- Strong understanding of social-first storytelling
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- Ability to shoot content independently
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- Strong motion graphics skills
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- Comfortable with After Effects and Premiere Pro
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- Strong understanding of pacing, composition and visual storytelling
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- Curiosity for CGI, generative video and emerging creative technology
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- Ability to take an idea from concept to final output
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- High ownership and fast execution
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The ideal person can do this:

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Shoot it.

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Edit it.

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Animate it.

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CGI it.

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AI it.

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Ship it.

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TOOLS

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Strong working knowledge of:

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- Adobe Premiere Pro
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- After Effects
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- Photoshop
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- Illustrator
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- Figma
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- DaVinci Resolve
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Strong advantage:

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- Blender / Cinema 4D / Houdini
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- Runway
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- Kling
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- Veo
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- Midjourney
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- ElevenLabs
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- Generative AI workflows
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- AI video pipelines
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You don't need to know every tool. You need to be dangerous with the ones you use.

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BONUS IF YOU

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- Understand fashion, lifestyle and premium consumer brands
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- Follow creators and internet culture obsessively
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- Shoot and edit your own content
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- Understand Meta creative strategy
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- Have worked with D2C brands
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- Have built social IPs
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- Can concept, not just execute
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- Have strong CGI/3D skills
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- Experiment with AI video regularly
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- Have a strong visual point of view
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- Can make something engaging with very little budget
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YOU'LL THRIVE HERE IF

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You like building things from zero.

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You don't wait for perfect briefs.

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You can turn:

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“What if we did this?”

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into a rough prototype by the end of the day.

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You care about craft but don't get precious about the process.

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You understand that the best idea isn't useful if it never gets made.

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📌 Creative Producer (Bengaluru)
🏢 PinnacleU
📍 Bengaluru