22 Aug
|
Prestige Group
|
Bengaluru
22 Aug
Prestige Group
Bengaluru
Job Description
Role Objective:
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The Role (Events & Experiences) will be responsible for ideating, conceptualising, curating and executing high-quality events at UB City. The role focuses on strengthening existing event IPs while creating new signature IPs that enhance footfall, engagement and brand positioning.
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Key Result Areas (KRA) – Events & Experiences
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1. Event Ideation & Conceptualisation
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- Ideate, conceptualise, and design high-quality experiential events aligned with UB City's brand positioning and target audience.
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- Develop cutting-edge event formats and engagement ideas to enhance footfall and brand recall.
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- Identify trends in lifestyle, luxury, art, culture, fashion, food & entertainment to create relevant and aspirational experiences.
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2. IP Management – Existing Properties
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- Strategically manage, strengthen, and scale existing UB City event IPs.
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- Ensure continuity, consistency, and quality enhancement of legacy events.
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- Evaluate performance of ongoing IPs and introduce improvements based on audience insights, feedback, and commercial outcomes.
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3. IP Development – New Properties
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- Conceptualise and launch new signature IPs that align with UB City's vision and commercial objectives.
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- Build scalable event properties that can be sustained annually or seasonally.
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- Collaborate with brands, artists, designers, and partners to co-create new experiential IPs.
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4. Event Planning & Execution
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- Own end-to-end planning and execution of events including timelines, budgets, vendors, artists, permissions, and on-ground operations.
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- Ensure seamless execution with attention to detail, quality, safety, and guest experience.
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- Coordinate with relevant stakeholders for smooth delivery.
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5. Budgeting & Commercial Performance
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- Prepare and manage event budgets,
ensuring cost efficiency and ROI.
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- Identify sponsorships, partnerships, and revenue opportunities to offset costs and enhance event profitability.
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- Track and report financial performance of events and IPs.
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6. Vendor, Partner & Artist Management
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- Identify, onboard, and manage vendors, agencies, artists, performers, and collaborators.
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- Negotiate commercials, manage contracts, and ensure timely deliverables.
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- Maintain long-term relationships with key partners and creative collaborators.
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7. Marketing & Promotions Support
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- Work closely with the marketing team to create event communication plans.
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- Support amplification strategies to maximize reach and engagement.
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8. Audience Engagement & Experience
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- Curate events that deliver superior guest experience and reflect UB City's premium positioning.
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- Monitor audience feedback, footfall, engagement metrics, and sentiment.
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- Continuously refine event formats to enhance consumer experience.
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9. Compliance, Safety & Permissions
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- Ensure all events comply with local regulations, licenses, and safety norms.
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- Coordinate with authorities for permissions where required.
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- Implement risk management and contingency planning.
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10. Reporting & Performance Analysis
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- Prepare post-event reports covering objectives, execution, attendance, media coverage, and ROI.
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- Track performance of each IP against defined KPIs.
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- Present insights and recommendations for future events.
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Key Skills & Competencies
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- Strong creative and conceptual thinking.
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- Proven experience in end-to-end event execution.
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- Excellent project management and stakeholder coordination skills.
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- Budgeting, negotiation and vendor management expertise.
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- Ability to manage multiple events and IPs simultaneously.
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- Strong communication and relationship-building skills.
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📌 Event Manager (Bengaluru)
🏢 Prestige Group
📍 Bengaluru