Job Description Creative Copywriter / Advertising Creative
We're looking for an experienced freelance creative/copywriter to develop a strong brand tagline and advertising concept for an upcoming brand campaign.
Company Description LAL is a beloved Indian brand that offers mithai, namkeen, and cookies designed for everyday enjoyment as well as festive gifting. Its products range from soft, ghee-rich Mysore Pak and classic Soan Papdi to savory snacks and indulgent cookies, all crafted using authentic recipes and high-quality ingredients. LAL's vision of making regional flavors travel across India has grown into a brand trusted by families, travelers, and gifters across the country. All products are 100% vegetarian, ideal for gifting and travel, and are available PAN India. LAL is built around a straightforward idea: the joy of eating good food,
any day of the week.
What we need
● Develop 3–5 distinct creative territories
● Create compelling master tagline options
● Develop a strong ad/DVC concept around the selected route
● Translate the idea into a clear campaign thought/story
● Bring a fresh, consumer-first perspective with strong storytelling
Ideal profile
● 3+ years of experience in advertising/creative
● Strong experience in brand campaigns, taglines & DVC/TVC concepts
● FMCG, food, lifestyle or consumer-brand experience preferred
● Strong portfolio of campaign-led work
● Ability to think strategically as well as creatively