Role: Retention / CRM ExecutiveExperience: 1.5 - 3 yearsLocation: Gurugram, Sector-24 (On-site)Budget: 6 - 7 LPARole description:We need someone to own customer retention. Your job: get existing customers to buy again. You'll run email, WhatsApp, and push campaigns. You'll analyze cohorts to find what's working. You'll build flows that nudge customers to repurchase and try new categories. This is a hands-on execution role. You'll report to the founders.What You'll DoSet up and run automated flows on WebEngage/MoEngage: welcome series, replenishment reminders, win-back campaigns, cross-sell nudgesWrite copy for emails and WhatsApp messages (or brief the content team clearly)Analyze customer data: cohort behavior, repeat rates, time between purchases, category cross-overRun A/B tests on subject lines, timing, offers, messagingTrack and report on retention metrics weekly: repeat rate, orders per customer, LTV,



campaign performanceIdentify what's working and double down kill what's notYou'll Be Measured OnRepeat purchase rateOrders per customerRevenue from CRM campaigns (email + WhatsApp)LTV improvementCampaign engagement (open rates, click rates, conversions)Requirements1.5–3 years in CRM, lifecycle marketing, or retention rolesHands-on experience with at least one CRM tool (WebEngage, MoEngage, Klaviyo, CleverTap)Strong in Excel/Sheets (pivot tables, lookups, basic data manipulation)Comfortable with data (you can pull a cohort analysis, not just read one someone else made)Experience with WhatsApp marketing (not just email)Transparent written communication (you'll write or brief campaign copy)Good to HaveD2C or e-commerce experienceBeauty/personal care category experienceSQL basicsExperience with ShopifyWho This Role is NOT ForIf you've only done email marketing without looking at data – not a fitIf you need someone to tell you what campaigns to run – not a fitIf you're looking for a team to manage – this is an individual contributor, hands-on role

📌 Customer Relationship Management Executive (Faridabad)
🏢 HappieHire
📍 Faridabad