Job Description

Roles & Responsibilities

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1. Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding.
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2. Experience managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also experience linking App Analytics platforms to DV360.
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3. Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions.
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4. Collaborate with internal teams to ensure implementation of tracking mechanisms.
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5. Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
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6. Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies.
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7.



Support the creative design team with ideas for ad creatives and templates including VAST, Rich Media, HTML5, and static display creatives.
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8. Communicate with clients/POCs to keep them updated on campaign performance against predefined goals.
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9. Generate reports at three stages of campaigns—before, during, and after. Audit advertising accounts and identify gaps in structure and targeting.
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10. Plan, execute, and manage programmatic campaigns.
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11. Understand performance across digital platforms.
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12. Preferably have experience working on performance-based campaigns.
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Primary Skills (Mandatory)

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1. Programmatic Buying (Intermediate)
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2. Experience working on DV360
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3. DV360 Certified
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Secondary Skills (Optional)

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1. Google Campaign Manager (Intermediate)
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2. Marketing
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📌 Group Head - Programmatic Buying (Mumbai)
🏢 LS Digital Group
📍 Mumbai