Job Description

We're Hiring: Campaign Manager - Influencer Marketing

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Location: Mumbai | Experience: 2-3 Years

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About the Role:

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We are looking for a results-driven Campaign Manager - Influencer Marketing to plan, execute, and optimise influencer-led campaigns across digital platforms. This is a hands-on, execution-focused role for someone who understands influencer ecosystems end-to-end and can independently manage campaigns from brief to post-campaign reporting.

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The ideal candidate brings strong coordination skills, a performance mindset, and the ability to work closely with creators, agencies, and internal teams to deliver measurable outcomes.

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Key Responsibilities:

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1. Campaign Planning & Execution

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- Execute influencer marketing campaigns aligned with brand and campaign objectives.
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- Translate briefs into actionable influencer strategies focused on awareness, engagement, and conversions.
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- Manage campaign timelines, deliverables, and execution across multiple platforms.
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2. Influencer Sourcing & Relationship Management

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- Identify, evaluate, and onboard influencers across platforms such as Instagram, YouTube, X, etc.
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- Work with a wide spectrum of creators—from nano and micro influencers to macro and celebrity talent.
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- Build and maintain strong working relationships with influencers, talent managers, and agencies.
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3. Content Coordination & Quality Control

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- Share clear campaign briefs and creative guidelines with influencers.
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- Coordinate content creation, approvals, and publishing schedules.
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- Ensure all content aligns with brand tone, platform best practices, and campaign goals.
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4. Performance Tracking & Reporting

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- Track campaign performance using relevant metrics (reach, engagement, CTR, conversions, etc.).
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- Analyse data to identify what worked, what didn't,



and optimisation opportunities.
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- Prepare post-campaign reports with insights, learnings, and ROI highlights.
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5. Cross-Functional Collaboration

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- Work closely with internal teams such as Creative, Social Media, and Paid Media to ensure seamless campaign integration.
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- Support senior team members and guide junior colleagues on influencer execution best practices when required.
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6. Trend Awareness & Innovation

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- Stay updated on influencer marketing trends, platform updates, and emerging creator formats.
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- Suggest new execution ideas, creator formats, and campaign approaches to improve performance.
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Requirements:

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1. Educational Qualification

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- Bachelor's degree in Marketing, Communications, Media, or a related field.
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2. Experience

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- 2–3 years of hands-on experience in influencer marketing or campaign management.
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- Proven experience managing campaigns across multiple platforms and influencer tiers.
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3. Skills & Competencies

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- Robust understanding of influencer ecosystems and social media platforms.
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- Excellent coordination and project management skills with attention to detail.
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- Analytical mindset with experience using performance tracking and reporting tools.
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- Strong communication and negotiation skills for influencer and stakeholder management.
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- Ability to handle multiple campaigns in a fast-paced, execution-heavy environment.
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Why Join Us?

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- Help shape and grow the Influencer Marketing vertical at one of India's leading independent digital agencies
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- Work alongside leadership and get hands-on exposure to new-age, content-led growth models
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- Autonomy, visibility, and a clear path to leadership as you prove success in the role
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- Be part of a dynamic team that's rewriting how brands use creators for business outcomes
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📌 Junior Influencer Marketing (Raipur)
🏢 Puretech Digital - A Genesis
📍 Raipur