Role holder responsible for sales fulfilment and achievement in designated area and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.
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Planning, Strategy & Financials
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Understand the sales strategy for the General Trade business at BCCL for the achievement of annual sales targets, expansion and retention of market / customer base and development of a robust brand proposition
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Provide inputs to the Sales Manager regarding the trends, product portfolio in terms of sales volume, product mix and market conditions
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Understand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the designated area
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Monitor the activities performed by the dealers and distributors, Sales Promoters in the allocated area and address any performance gap
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Conduct market research and create reports on future changes in the FMCG business for Sales Manager
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Operational/ Functional
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Take responsibility for implementation of the sales strategy in given territory through the cascade of performance goals and ensures their constant review
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Ensure accurate demand forecasting for designated region factoring constraints and contingencies with minimum fluctuation from planned schedules
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Ensure optimal inventory management and monitor effectiveness of channel partners in the region
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Provide end customer feedback to marketing team to design differentiated marketing campaign and boost brand recall and market penetration in the respective state
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Coordinate with sales HR to provide administrative and infrastructural support for sales force within the allocated area
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People/ Self Development
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Review and monitor performance of team members’ and provide requisite developmental support/ inputs
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Drive high performance and recommend training as required for team's continuous development
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Develop the team and update their knowledge base to cater the organization need
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Enhance engagement levels of the team, thereby increasing employee satisfaction in the department
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Policies, Processes and Procedures
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Ensure adherence to standard framework and uniform processes for sales and distribution department in allocated area
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Monitor timely collections of all required data management and ensure documentation and preparation of all MIS Reports etc
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Propose and develop effective and efficient sales structure to maximize coverage and productivity
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Knowledge and Experience
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6-8 years of relevant experience in Sales (FMCG/Consumer Care Industry)
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Education and Certifications
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Bachelor’s degree . MBA is preferred
📌 Area Sales Manager (Guwahati)
🏢 Bajaj Consumer Care
📍 Guwahati
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