Job Description

Job Overview: As a Paid Media Advertising Analyst, you will play a crucial role in optimizing and managing digital advertising campaigns across various platforms.

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You will be responsible for analyzing data, identifying trends, and providing actionable insights to enhance the performance of paid media initiatives.

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This role requires a combination of analytical skills, strategic thinking, and a deep understanding of digital marketing channels.

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Key Responsibilities:

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- Campaign Management: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
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- Monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.
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- Data Analysis: Analyze campaign performance data to identify key trends, opportunities, and areas for improvement. Utilize analytics tools to generate regular reports and provide insights into key performance indicators (KPIs).
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- Keyword and Audience Research: Conduct thorough keyword research to identify relevant and high-performing keywords for search campaigns. Define and refine target audience segments for various campaigns based on market research and performance data.
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- Ad Copy and Creative Testing: Collaborate with the creative team to develop compelling ad copy and visuals. Conduct A/B testing to optimize ad creatives for maximum engagement and conversions.
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- Competitor Analysis:



Monitor competitor activity and industry trends to stay informed about the competitive landscape. Implement strategies to gain a competitive edge in the digital advertising space.
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- Conversion Rate Optimization (CRO): Work closely with the marketing and web development teams to improve landing page performance and overall conversion rates.
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- Implement A/B testing and recommend changes to enhance user experience and drive conversions.
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- Budget Management: Manage advertising budgets effectively to achieve maximum ROI. Provide recommendations for budget allocation based on performance insights.
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- Collaboration and Communication: Collaborate with cross-functional teams, including marketing, sales, and creative, to align paid media strategies with overall business goals.
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- Clearly communicate campaign performance, insights, and recommendations to stakeholders.
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Qualifications:

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- Bachelor's degree in Marketing, Business, Engineering, or a related field.
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- Proven experience in managing paid media campaigns across platforms.
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- Solid analytical skills with proficiency in data analysis tools and platforms.
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- Knowledge of digital marketing trends, best practices, and industry developments.
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- Excellent communication and presentation skills. Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
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📌 Associate Business Manager - Paid Media (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai