Job Description

Job Title: BDE

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Location: Hyderabad, Telangana

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Employment Type: Full-time

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About the Role

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We are looking for a dynamic, result-oriented, and experienced BDE to lead our on-ground marketing and lead generation initiatives across Hyderabad. The ideal candidate will be responsible for planning and executing BTL campaigns, managing field marketing teams, developing strategic partnerships, and driving high-quality lead generation to achieve business growth objectives.

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This role requires strong leadership, stakeholder management, and execution capabilities to ensure maximum brand visibility and revenue generation through offline marketing channels.

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Key Responsibilities

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BTL Strategy & Execution

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- Develop and execute comprehensive BTL marketing strategies aligned with business objectives.
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- Plan and manage offline marketing campaigns including roadshows, educational seminars, workshops, kiosks, mall activations, corporate events, and campus engagement programs.
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- Ensure effective execution of all promotional activities while maintaining brand consistency.
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Lead Generation & Business Growth

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- Drive high-quality lead generation through innovative BTL initiatives.
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- Identify new opportunities and sourcing hubs to expand market reach.
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- Collaborate with Sales teams to maximize lead conversion and revenue generation.
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- Develop localized marketing strategies based on market trends and competition.
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Team Management

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- Conduct field visits and provide coaching to improve execution quality and productivity.
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Partnerships & Relationship Management

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- Build and maintain relationships with colleges, universities, coaching institutes, corporates, NGOs, and educational partners across Hyderabad.




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- Develop strategic partnerships with vendors and event agencies for seamless campaign execution.
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- Negotiate with external partners to optimize campaign costs and maximize ROI.
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Budget & Operations

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- Plan and manage BTL budgets effectively.
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- Monitor campaign expenses and ensure cost-effective utilization of resources.
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- Track campaign performance and prepare detailed reports on ROI, lead generation, and conversions.
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Performance Monitoring

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- Analyze campaign performance using defined KPIs.
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- Generate daily, weekly, and monthly reports on marketing activities.
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- Identify improvement areas and implement corrective actions.
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Key Skills & Qualifications

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Educational Qualification

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- Bachelor's degree in Marketing, Business Administration, Sales, or a related field.
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Experience

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- 2–5+ years of experience in BTL Marketing, Field Marketing, Business Development, or Sales.
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- Minimum 2 years of experience leading field marketing or BTL teams.
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- Experience in the EdTech, Education, BFSI, Telecom, Retail, or Consumer Services industry is preferred.
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Technical & Functional Skills

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- Robust knowledge of BTL marketing strategies and execution.
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- Experience in event planning, promotional campaigns, and offline lead generation.
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- Excellent vendor and partner management skills.
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- Strong understanding of budgeting and campaign ROI.
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- Proficiency in MS Excel, PowerPoint, CRM tools, and reporting dashboards.
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Desired Competencies

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- Strong leadership and team management skills
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- Excellent communication and presentation skills
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- Strategic thinking and analytical ability
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- Relationship-building and networking skills
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- Negotiation and influencing skills
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- Problem-solving and decision-making ability
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- Ability to work in a fast-paced environment
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- Willingness to travel extensively within Hyderabad and nearby regions
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Key Performance Indicators (KPIs)

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- Monthly and quarterly lead generation targets
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- Number of BTL activities executed
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- Lead-to-enrollment conversion rate
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- Cost per lead (CPL)
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- Return on Marketing Investment (ROMI)
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- Team productivity and performance
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- Brand visibility and market penetration
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- Partner acquisition and engagement
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Preferred Candidate Profile

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- Strong network with colleges, universities, coaching centres, and corporate organizations in Hyderabad.
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- Experience managing large-scale offline marketing campaigns.
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- Proven ability to build and lead high-performing field marketing teams.
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- Data-driven approach to campaign planning and performance optimization.
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Why Join Us?

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- Opportunity to lead high-impact regional marketing initiatives.
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- Collaborative and growth-oriented work environment.
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- Competitive compensation with performance-based incentives.
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- Career advancement opportunities within Sales and Marketing leadership.
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- Exposure to strategic planning and business expansion initiatives.
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📌 Business Development Executive (Hyderabad)
🏢 upGrad
📍 Hyderabad