Job Description

Experience: 4+ years

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Industry Experience: B2B SaaS Sales – Mandatory

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Employment Type: Full-time

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Role Type: Individual Contributor + Team Management

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Location: Kolkata

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About the Role

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We are looking for an experienced and highly driven SaaS Business Development Manager with 4+ years of proven experience in B2B SaaS sales .

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The ideal candidate should have hands-on experience selling SaaS products, digital platforms, software solutions, or technology-led products to B2B clients and should be comfortable owning the complete sales cycle independently — from lead qualification and discovery calls to product demonstrations, negotiations, objection handling, and closing.

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This is not a purely managerial role. The candidate will be expected to personally handle calls, conduct product demos, generate/qualify opportunities, negotiate with decision-makers, and close deals , while simultaneously managing and driving a business development/sales team toward its targets.

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The candidate should also have a strong understanding of digital marketing concepts such as Google Ads, Meta Ads, SEO, lead generation, conversion funnels, and performance marketing , as the SaaS platform being sold is closely connected to digital marketing/business growth.

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Key Responsibilities

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1. End-to-End B2B SaaS Sales

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- Own the complete B2B SaaS sales cycle from lead qualification to closure .
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- Conduct discovery calls with prospects to understand their business requirements, challenges, and objectives.
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- Personally handle sales calls, product presentations, online meetings, and product demonstrations .
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- Clearly communicate the SaaS product's features, benefits, ROI, use cases, and business value.
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- Identify decision-makers and build relationships with key stakeholders.
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- Handle objections, negotiate commercials, and drive prospects toward closure.
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- Follow up consistently with prospects and maintain a healthy sales pipeline.
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- Achieve individual monthly, quarterly, and annual revenue targets.
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2. SaaS Product Demonstrations

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- Conduct compelling and customized SaaS product demos for B2B prospects.
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- Understand the prospect's business before every demo and tailor the presentation accordingly.
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- Translate technical/product capabilities into clear business benefits.
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- Demonstrate how the platform can help clients improve their marketing, lead generation, sales, customer acquisition, or business performance .
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- Work closely with product/technical teams when required to address complex client requirements.
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3. Lead Conversion & Pipeline Management

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- Qualify inbound and outbound leads based on business potential and buying intent.
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- Maintain accurate sales pipelines and forecasts.
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- Ensure timely follow-ups at every stage of the sales funnel.
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- Track lead-to-demo, demo-to-proposal, proposal-to-close and overall conversion ratios.
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- Identify bottlenecks in the sales funnel and implement strategies to improve conversions.
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- Maintain accurate information in CRM systems.
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4. Team Management & Execution

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- Manage, mentor, and guide the assigned Business Development/Sales team .
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- Set daily, weekly, and monthly activity and revenue targets.
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- Monitor individual team performance and sales KPIs.
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- Conduct regular pipeline reviews and sales performance meetings.
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- Coach team members on prospecting, discovery calls, demos, objection handling, negotiations, and closing techniques .
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- Help team members improve conversion rates and achieve targets.
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- Lead by example by actively participating in sales calls and closures.
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- Build a high-performance, target-oriented sales culture.
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5. Digital Marketing Understanding

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The candidate must have a practical understanding of digital marketing and should be comfortable discussing the following with B2B prospects:

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- Google Ads / Google Search Ads
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- Meta Ads / Facebook & Instagram Ads
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- SEO
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- Lead generation
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- Performance marketing
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- Conversion funnels
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- Landing pages
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- Customer acquisition
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- Digital campaign performance
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- CPL, CPA, ROAS and other basic marketing metrics
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The candidate does not necessarily need to be a hands-on digital marketing specialist , but must understand these concepts well enough to confidently sell a SaaS platform associated with digital marketing and business growth.

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Mandatory Requirements

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- 4+ years of relevant B2B SaaS sales experience.
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- Robust experience in selling SaaS products, software platforms, digital products, or technology solutions .
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- Proven experience in end-to-end sales and closing deals independently .
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- Must have personally handled sales calls and product demos .
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- Strong B2B sales and consultative selling experience.
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- Experience selling to business owners, CXOs, founders, marketing heads, sales heads, or other senior decision-makers.
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- Proven track record of achieving sales/revenue targets.
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- Experience managing or mentoring a sales/business development team .
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- Strong understanding of sales funnels, pipeline management, forecasting, and CRM.
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- Good understanding of Google Ads, Meta Ads, SEO and digital marketing fundamentals .
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- Excellent communication, presentation,



negotiation, and objection-handling skills.
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- Strong commercial acumen and ability to understand client ROI/business requirements.
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Preferred Candidate Profile

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We are looking for someone who is:

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- Sales-driven and target-oriented
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- Comfortable making and receiving a high volume of business calls
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- Confident conducting SaaS demos independently
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- A strong negotiator and closer
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- Comfortable speaking with CXOs, founders, and senior management
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- Able to understand a client's business problem and map it to a SaaS solution
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- Capable of managing both individual sales targets and team targets
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- Data-driven and comfortable working with sales KPIs
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- Proactive in pipeline generation and follow-ups
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- Strong at coaching and developing salespeople
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- Comfortable working in a fast-paced SaaS environment
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Key Performance Indicators (KPIs)

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The selected candidate will be evaluated on:

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- Individual revenue achievement
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- Team revenue achievement
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- Number and quality of qualified opportunities
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- Demo-to-proposal conversion
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- Proposal-to-closure conversion
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- Overall sales conversion rate
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- Average deal value
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- Sales cycle duration
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- New B2B client acquisition
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- Pipeline value and accuracy
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- Team productivity and target achievement
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- Client retention/upsell opportunities where applicable
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Education

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- Bachelor's degree in Business, Marketing, Management, Technology, or a related field preferred.
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- MBA/PGDM in Sales & Marketing will be an added advantage.
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Experience That Will Be Highly Relevant

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Candidates from the following backgrounds will be preferred:

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- B2B SaaS companies
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- Marketing SaaS platforms
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- MarTech / AdTech companies
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- CRM / Sales automation platforms
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- Digital marketing SaaS
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- Business automation software
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- Analytics platforms
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- Lead generation platforms
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- Marketing technology platforms
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- Cloud/software solutions
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- Other B2B technology products with a consultative sales process
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Candidates whose experience is primarily in traditional FMCG, retail, telecom, insurance, real estate, or non-SaaS sales without meaningful B2B SaaS experience may not be suitable for this position.

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What We Are Looking For

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A hands-on SaaS sales leader who can sell, demo, negotiate, close, and lead.

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The ideal candidate should not only know how to manage a sales team but should be capable of personally taking a prospect from the first conversation → discovery → demo → proposal → negotiation → closure .

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If you have a strong track record in B2B SaaS sales, individual deal closures, SaaS demos, digital marketing solutions, and sales team management , we would like to hear from you.

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📌 Business Development Manager (Kolkata)
🏢 Brands2be
📍 Kolkata