Job Description Position Title: Senior Copywriter
n Business Unit: WP International
n Experience: 3+ yrs
n Location: Marol, Mumbai
n Shift Timing: 10:30 AM to 7:30 PM (Mon to Fri)
n Salary Range: 8-11 LPA
n About the Role
n • Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing
n • Translate brand strategy and audience insights into high-impact storytelling
n • Collaborate closely with design, marketing, and business teams
n • Lead ideation and contribute to creative concepts & campaign planning
n • Conduct research to deeply understand products, users, and messaging
n • Manage multiple projects end-to-end while meeting quality and timelines
n • Optimize copy using feedback, data, and performance insights
n • Mentor junior writers and uphold content quality benchmarks
n What We're Looking For
n • Exceptional command over English language, grammar & nuance
n • Ability to adapt tone and style across platforms and funnel stages
n • Solid conceptual thinking with a performance-driven mindset
n • High attention to detail and comfort in fast-paced environments
n • Strong understanding of social media marketing & performance copywriting
n • Experience working with cross-functional teams
n Requirements
n • Bachelor's degree in English, Journalism, Marketing, Communications, or related field
n • 3+ years of experience in copywriting, content, or brand marketing