Job Description

Job Position - Zonal Sales Manager - UP & MP

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Purpose: The ZSM achieves and exceeds value and volume sales & market share objectives in their zones through effective distribution, timely network investment and by efficiently and effectively managing their field force.

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Key Accountabilities

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Sales & Growth Delivery -

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- Achieve net sales target and market share
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- Business forecasting, projecting and driving desired results
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- Identifying opportunities to build business
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Distribution Expansion & Channel Development -

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- Ensure stable distributor network both in Urban and Non-Urban markets
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- Set, Monitor and ensure achievement of brand wise, area wise distribution targets.
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- Ensure proper identification, activation and management of wholesale and SS channel to improve indirect coverage
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- Drive efficiencies on ground through right training of the team
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Trade Marketing Execution -

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- Develop innovative plans to activate markets basis local knowledge and share with HO in a timely manner
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- Ensure high-impact execution of trade schemes (visibility, POSM, retailer adoption)
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- Maximize ROI and budget utilization on trade promotions
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Market Intelligence & Competition Tracking -

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- Generate actionable market insights
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- Drive timely interventions aligned with market dynamics
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Team Leadership & Capability Building -

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- Coach, mentor and motivate field force to ensure performance maximization
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- Ensure timely alignment of team on all initiatives and plans of the company
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- Talent management and creating talent roadmap
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Internal & External Stakeholders

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Internal : Customer Marketing Team – HO & Region, Supply Chain Team - HO

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External : Distributors, Retailers, ISRs, Depot / CFA

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Technical Skills :

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- Strong expertise in sales & distribution channel management
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- Solid understanding of P&L;, trade spends, and ROI modeling
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- Skilled in sales data analysis with actionable insight generation
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- In-depth knowledge of regional market dynamics, consumer behavior & competition
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- Proficient in distributor management and GTM strategy execution
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- Experienced in sales automation tools (DMS/SFA)
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- Working knowledge of marketing initiatives
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- Strong analytical and problem-solving skills
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Behavioral Skills (e.g. Leadership & Delegations, Sales Orientation, Goal & Result Orientation)

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- Effective communicator
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- High ownership mindset with entrepreneurial drive
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- Solid planning, execution, and multitasking abilities
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- Result-oriented with a sharp sales and customer focus
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- Advanced negotiation and relationship-building skills
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- Proven leadership in managing large, diverse frontline teams
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- Agile decision-maker in dynamic field scenarios
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- Ability to influence cross-functional teams and navigate ambiguity
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Qualifications

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- MBA from premier Institute with 8-12 years of experience in Sales & Trade Marketing
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- Must have experienced Team handling and Leadership role
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- Experience of working in east region of India will be an added advantage
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📌 Zonal Sales Manager - UP & MP (Noida)
🏢 Brillon Consumer Products (Formerly known as SC Johnson
📍 Noida