Job Description

Role Overview

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The Senior Sales Executive – Hospitality & B2B is a revenue-owning, closing-focused role responsible for converting Sales Qualified Leads (SQLs) into confirmed orders and revenue for Lagavi.

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This role is designed for a sales professional who excels at consultative selling, negotiation, and deal-closure. The Senior Sales Executive works on pre-qualified opportunities provided by the SDR team and is accountable for revenue outcomes, deal quality, and forecast accuracy.

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Outbound prospecting will generate bonus incentives for this role. The primary focus is on closing business efficiently and profitably.

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A) Revenue Closure & Deal Ownership

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1) Take ownership of qualified leads (SQLs) handed over by the SDR team

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2) Conduct in-depth discussions to understand:

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- Client concept, cuisine, and positioning
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- Number of covers/rooms
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- Product mix, quantities, and specifications
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- Budget expectations and commercial sensitivities
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- Delivery timelines and operational constraints
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3) Recommend suitable Lagavi products, collections, and solutions aligned with client needs

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4) Prepare and present:

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- Detailed quotations
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- Product proposals and combinations
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- Sampling plans, where required
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5) Lead commercial negotiations within the approved authority

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6) Close orders and achieve assigned monthly/quarterly revenue targets

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B) Client Relationship Management

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- Act as the primary point of contact for clients through the sales lifecycle until order handover
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- Build trust-based, long-term relationships with hospitality and B2B clients
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- Handle objections, revisions, and decision delays professionally
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- Uphold Lagavi's premium,



design-led brand experience in all client interactions
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C) Internal Execution & Execution Support

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1) Coordinate closely with:

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- Design team (for product recommendations and customisation inputs)
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- Procurement and operations teams (for feasibility, lead times, and execution planning)
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2) Ensure complete and accurate handover of closed orders to operations

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3) Support resolution of critical pre-dispatch client issues, when required

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D) CRM Ownership

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1) Maintain accurate and up-to-date deal records in Zoho CRM, including:

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- Deal stages
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- Commercial discussions and approvals
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- Expected closure dates and values
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2) Provide reliable sales forecasts based on real pipeline status

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3) Adhere strictly to sales SOPs, approval workflows, and documentation standards

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E) Strategic Relationship Building

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1) Nurture long-term relationships with:

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- Existing clients
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- Architects, interior designers, and consultants
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- Hospitality decision-makers
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2) Re-engage past clients and dormant accounts when relevant

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3) Any self-sourced opportunities that convert into revenue will be recognised and rewarded, but outbound activity volume is not tracked as a KPI

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KPI's

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Primary:

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- Revenue closed (monthly/quarterly)
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- Conversion rate from SQL → Closed
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- Average deal value
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- Sales cycle efficiency
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- Forecast accuracy
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Secondary:

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- CRM accuracy and discipline
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- Quality of handover to operations
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- Client experience during the sales phase
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Explicitly NOT KPIs:

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- Cold calling volume
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- Number of outbound emails or WhatsApp messages
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- Self-generated lead count
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Required Skills and Qualities

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- Strong consultative selling and negotiation skills
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- Commercial maturity and pricing judgement
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- Clear, confident verbal and written communication
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- Ability to manage complex, multi-touch sales cycles
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- High ownership of numbers and outcomes
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- Strong CRM discipline (Zoho CRM preferred)
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- Calm, qualified, and client-first approach
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- Ability to collaborate cross-functionally
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Preferred Background

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- Proven experience closing mid to large-ticket deals
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- Exposure to restaurants, hotels, cafés, designers, or contractors is a strong plus
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- Experience with lifestyle, design, or premium brands preferred
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What Lagavi Offers

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- Ownership of meaningful revenue and high-value hospitality projects
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- Best in category performance-linked incentives
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- Strong growth path
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- Opportunity to work with a fast-growing, design-led hospitality brand
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- Collaborative, respectful, and non-hierarchical work culture
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Who will succeed in this role

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Someone who:

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- Takes pride in closing quality business
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- Thinks long-term, not transactional
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- Values structure, CRM discipline, and predictability
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- Enjoys consultative conversations more than volume calling
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- Wants to build a serious B2B / hospitality sales career
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📌 Senior Sales Executive (Pragpura)
🏢 Lagavi
📍 Pragpura