Job Description

Job Summary:

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We are seeking an experienced and strategic Launch Planning Manager - Gastro to oversee the management of innovative pharmaceutical assets within Dr Reddy’s newly launched Incubation cluster.

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This individual will be responsible for leading and driving the product lifecycle from ideation through commercialization of innovative assets within the therapy space of “Gastro”

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The key work will be to incubate the innovative assets from a marketing, medico-marketing, regulatory, and market access standpoint from T-24 to T-6 months before launch.

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Key Responsibilities:

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Innovative Asset Product Strategy & Roadmap :

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Develop and manage the product strategy and roadmap for an innovative asset(s).

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Lead market research and analysis to identify market needs, competitive dynamics, and growth opportunities for new products.

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Define product vision, positioning, and value proposition in collaboration with key internal stakeholders (R&D;, COE marketing, sales, medical affairs).

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Ensure alignment between product development efforts and overall company objectives.

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Innovative Asset Product Lifecycle Management:

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Oversee all aspects of the product lifecycle, including product planning, development, launch, and post-launch management of the innovative asset.

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Work closely with R&D; and regulatory teams to ensure products meet all regulatory requirements and are positioned for successful approval and launch.

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Develop and execute go-to-market strategies, including pricing, distribution, and market access plans.

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Monitor product performance and market feedback to make data-driven adjustments to product strategy and execution.

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Cross-Functional Collaboration :

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Lead cross-functional teams (marketing, R&D;, sales, COE, commercial excellence, regulatory, medical)



to ensure cohesive product development and commercialization strategies.

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Serve as the primary product champion, communicating product strategy and vision to internal teams, senior management, and external stakeholders.

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Collaborate with market access and medical teams to ensure that product positioning aligns with healthcare professional and provider needs.

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Innovation & Market Trends :

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Stay current with industry trends, consumer trends, emerging technologies, and competitive products, and leverage this knowledge to influence the product strategy.

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Identify opportunities for product innovation and differentiation to ensure the portfolio remains competitive and relevant.

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Financial & Performance Management:

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Track key performance metrics (sales, market share, customer feedback) to assess the success of product strategies and make adjustments as needed.

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Prepare and present regular updates to senior management on product performance, strategic initiatives, and potential risks.

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Qualifications & Skills:

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- Bachelor’s in a STEM area
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- MBA from reputed (Tier 1) University, College
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Experience:

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- 3-5 years of core marketing experience
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- Track record of launching and building innovative products.
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- Deep therapy expertise in at least one of the following therapy areas - Derma
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Skills:

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- Strong analytical skills
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- Deep problem solving skills
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- Ability to translate complex innovations into compelling marketing narratives
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- Resilience in managing uncertainties
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- Courage to make bold moves
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- Ability to work smoothly in a matrix environment
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The ideal candidate will have a strong background in pharmaceutical product management, with a focus on innovative therapies, and a proven track record of successfully launching and managing cutting-edge products in highly competitive and regulated markets.

📌 Launch Planning Manager - Gastroenterology (Mumbai)
🏢 Dr. Reddy's Laboratories
📍 Mumbai