- Responsible for Territory-wise sales achievement and revenue growth across the assigned Bangalore territory.
- Drive General Trade (GT), Modern Trade (MT) and retail outlet sales for Hocco Ice Cream.
- Develop and expand the retail distribution network by identifying current outlets and business opportunities.
- Manage distributors, dealers and retailers within the assigned territory.
- Ensure numeric and weighted distribution, outlet coverage and availability of Hocco products.
- Drive new outlet addition and improve market penetration across the territory.
- Ensure regular beat planning, route planning and market visits to maximize outlet productivity.
- Monitor primary and secondary sales and ensure achievement of monthly/quarterly targets.
- Ensure proper product visibility, merchandising, branding and placement at retail outlets.
- Track SKU-wise sales, stock availability, ageing and replenishment to avoid stock-outs.
- Coordinate with distributors for order booking, stock planning, billing and timely market servicing.
- Build strong relationships with retailers, distributors and key market influencers.
- Monitor competitor activities including pricing, schemes, new launches, visibility and distribution.
- Implement company-approved sales schemes, promotions and trade offers effectively in the market.
- Ensure collection and outstanding follow-up as per company norms.
- Provide regular market intelligence and competitor feedback to the Area Sales Manager.
- Identify opportunities for territory expansion and market development.
- Ensure adherence to company policies, sales processes and reporting requirements.
- Maintain daily/weekly sales reports, market visit reports, outlet productivity and distributor performance.
Candidate Profile
- 4-6 years of experience in FMCG / Ice Cream / Food & Beverage / Consumer Goods sales.
- Strong experience in General Trade / Retail Sales is preferred.
- Experience in distributor handling and beat management is mandatory.
- Candidates from Ice Cream, FMCG or Food & Beverage companies preferred.
- Good understanding of the Bangalore retail market and local trade network.
- Strong market working and field-sales orientation.
- Proven track record of achieving sales targets and territory growth.
- Good communication, negotiation and relationship-management skills.
- Ability to work extensively in the field and manage a defined territory independently.
Key Performance Indicators (KPIs)
- Monthly / quarterly sales target achievement
- Primary & secondary sales growth
- New outlet / customer additions
- Numeric distribution and outlet coverage
- Distributor productivity
- SKU-wise sales and product availability
- Market visit and beat-plan adherence
- Visibility / merchandising execution
- Collection and outstanding management
- Territory-wise market share and business growth