Key Responsibilities
1. Creative Leadership
Define and drive the agency's creative vision and standards.
Lead brainstorming sessions and inspire creative thinking.
Ensure every project aligns with strategic objectives and brand positioning.
Deliver award-worthy creative solutions across branding, advertising, packaging, and digital media.
Encourage experimentation while maintaining commercial viability.
2. Branding Strategy
Lead brand identity development from research to execution.
Guide naming, positioning, messaging, and visual identity systems.
Ensure consistency across all brand touchpoints.
Review and approve logos, brand guidelines, typography, color systems, and visual language.
3. Packaging Design Leadership
Direct premium packaging concepts for FMCG, cosmetics, food, pharmaceutical, retail, and luxury brands.
Ensure packaging balances aesthetics, functionality, production feasibility, and consumer appeal.
Collaborate with production teams and vendors for material selection, print techniques, and finishing.
Review structural and visual packaging before production.
4. Advertising Campaign Development
Lead creative campaigns across:
Print
Digital
Social Media
Outdoor
Retail Branding
Corporate Communication
Product Launches
Develop campaign concepts from insight to execution.
Ensure messaging aligns with client objectives and market trends.
5. Client Management
Participate in client meetings to understand business challenges.
Present creative concepts confidently to clients.
Translate business objectives into creative solutions.
Build long-term relationships through strategic thinking and quality execution.
Handle feedback professionally while maintaining creative integrity.
6. Team Leadership & People Development
Lead Graphic Designers, Packaging Designers, 3D Artists, Copywriters, Motion Designers, Visualizers, and Creative Leads.
Conduct regular creative reviews and mentoring sessions.




Develop team capabilities through coaching and knowledge sharing.
Foster a collaborative, accountable, and high-performance culture.
Participate in hiring, onboarding, and performance evaluation
7. Quality Assurance
Review all creative outputs before client delivery.
Ensure accuracy in typography, layouts, branding, artwork, and print-ready files.
Maintain consistency in quality across all projects.
Minimize revision cycles through strong internal review processes
8. Project Management
Prioritize projects based on deadlines and business impact.
Coordinate with Client Servicing, Production, Marketing, and Business Development teams.
Ensure projects are delivered on time without compromising quality.
Identify and resolve creative bottlenecks proactively.
9. Business & Agency Growth
Support new business pitches and proposal development.
Contribute creative ideas for agency marketing initiatives.
Identify emerging design trends, technologies, and opportunities.
Help position the agency as a market leader through innovative work.
10. Vendor & Production Coordination
Collaborate with printers, fabricators, packaging manufacturers, photographers, illustrators, and other external partners.
Review production proofs and color accuracy.
Ensure final outputs meet design intent and quality standards.

Software Proficiency
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects (preferred)
Adobe Premiere Pro (preferred)
Figma
Microsoft PowerPoint
AI-assisted creative tools (e.g., Adobe Firefly, Midjourney, ChatGPT or equivalent)

Qualifications
Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Advertising, or a related field.
Master's degree is an added advantage.

Experience
8-10 years of experience in branding, advertising, or packaging design.
Minimum 5 years in a leadership role managing multidisciplinary creative teams.
Proven portfolio of successful branding, advertising campaigns, and packaging projects.
Agency experience is mandatory.

📌 Creative Lead (Navi Mumbai)
🏢 Redma Ideas
📍 Navi Mumbai