Job Description

About this Role

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Basil is looking for an Art Director who can translate ideas into compelling visual stories across motion, video and static content.

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This is not a video-editor-only position. You will be responsible for the creative direction of reels, digital films, explainers, campaign videos and motion-led social content—from concept and storyboard through production and final delivery.

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You should be equally comfortable developing an original visual idea, presenting it to stakeholders, directing a shoot and guiding editors, designers and motion artists during post-production.

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What you will do

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Develop visual concepts for integrated campaigns, social media, reels, digital films and branded content.

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Translate creative briefs into treatments, mood boards, storyboards, style frames and shot references.

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Art-direct short-form and long-form video content from pre-production through post-production.

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Create repeatable visual formats and content properties for social platforms.

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Direct or supervise shoots, working with producers, directors, photographers, DOPs, stylists and production partners.

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Guide video editors, motion designers, graphic designers, illustrators and external specialists.

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Review edits, animation, typography, transitions, colour grading, sound design and visual effects.

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Ensure consistency between static campaign assets and their motion or video adaptations.

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Work closely with copywriters and strategists to strengthen scripts, hooks, narratives and visual storytelling.

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Present concepts clearly and explain the creative reasoning behind them.

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Estimate creative effort and work within production budgets and timelines.

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Participate in pitches, campaign presentations and client reviews.

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Stay current with social formats, visual culture, filmmaking techniques, motion-design trends and AI-assisted creative tools.

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Mentor junior designers and help improve the overall quality of the creative team’s output.

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What we are looking for

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- 6-8 years of experience in an advertising, digital, content, design or integrated communications agency.
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- At least 2–3 years of experience independently art-directing motion or video content.
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- A strong portfolio demonstrating conceptual thinking across video, motion and static design.
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- Experience creating reels, social-first videos, digital campaigns, explainers and branded films.
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- Strong understanding of composition, typography, colour, pacing, framing and visual hierarchy.
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- Ability to develop storyboards and clearly communicate the intended look, movement and narrative.
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- Practical knowledge of video production, shoot planning and post-production workflows.
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- Proficiency in Adobe Photoshop, Illustrator, After Effects and Premiere Pro.
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- Familiarity with Figma, 3D workflows, generative AI or AI video tools would be valuable.
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- Strong communication, presentation and feedback skills.
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- Ability to manage multiple projects without compromising creative quality or timelines.
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Your portfolio should demonstrate

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- Original campaign and video concepts not only editing or software execution.
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- Storyboards, treatments or style frames alongside the finished work.
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- Reels and social-first content created specifically for platform behaviour.
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- Experience directing shoots or guiding production teams.
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- Solid motion typography, transitions and visual storytelling.
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- Clear ownership of your contribution to each project.
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How Success will be measured

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- Quality and originality of motion and video concepts.
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- Consistency between the initial idea and final execution.
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- Performance and adaptability of content across social platforms.
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- Delivery within agreed timelines and production budgets.
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- Reduction in avoidable revisions and production rework.
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- Ability to raise the quality of designers, editors and motion artists.
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- Positive feedback from internal teams and stakeholders.
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Compensation

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₹12–14 lakh per annum, depending on portfolio quality, conceptual ability and production experience

📌 Art Director - Motion & Video Content (Bengaluru)
🏢 Basil
📍 Bengaluru