Job Description

Responsibilities & Key Deliverables

n

Key Responsibilities:

n

Sales & Business Development:

n

n
- Develop and execute a comprehensive sales strategy for rooftop, floating and small utility-scale ground-mount solar projects (up to 20MW).
n
- Generate and qualify leads across industrial, commercial, institutional and government sectors.
n
- Build and maintain a solid pipeline of opportunities across geographies.
n
- Drive B2B and B2G sales, ensuring alignment with business goals.
n

n

Client & Stakeholder Management:

n

n
- Develop and maintain relationships with key decision-makers (CXOs, facility managers, PSU officials, etc.).
n
- Manage end-to-end client engagement from pitch to project award.
n
- Lead client negotiations including pricing, terms, and contract closure.
n

n

Team Leadership & Collaboration:

n

n
- Build and lead a high-performing sales team with clear performance KPIs.
n
- Collaborate with Engineering, Project Management, and Finance teams to develop competitive proposals and ensure delivery capability.
n

n

Market Intelligence & Strategy:

n

n
- Conduct competitive benchmarking and market research.
n
- Identify new market segments and partnership opportunities.
n
- Provide inputs into pricing strategy, go-to-market plans, and innovation roadmaps.
n

n

Key Performance Indicators (KPIs):

n

n
- Annual sales/revenue generated from target segments.
n
- Conversion rate of qualified leads to successful deals.
n




- Number and size of projects secured.
n
- Market expansion and penetration.
n
- Customer satisfaction and retention.
n

n

Core Competencies:

n

n

n
- Strong verbal and written communication skills to deliver persuasive pitches and reports
n
- Driven by outcomes
n
- Demonstrates ownership from lead generation to deal closure and handover.
n
- Ability to work under pressure, meet deadlines, and exceed targets.
n
- Well verse with softwares like pvsyst, google sketchup and autocad
n
- Excellent communication, negotiation, and interpersonal skills.
n
- Strategic thinker with a hands-on approach.
n
- Familiarity with government policies and regulatory frameworks in the renewable energy space.
n
- Techno-commercial acumen with knowledge of solar PV technology, CAPEX/OPEX models, and ROI calculations.
n

n

Qualification & Other Requirements

n

Education:

n

n
- Bachelor’s degree in Engineering (Electrical/Mechanical preferred).
n
- MBA in Sales/Marketing/Business Development (preferred).
n

n

Experience:

n

n
- 18-20 years of experience in Solar sales, with at least 10 years in EPC sales in rooftop/floating/small utility solar segment in C&I; and Govt.
n
- Proven track record in achieving annual revenue targets and closing large-scale EPC/developer-led projects.
n
- Experience working with DISCOMs, PSU, state nodal agencies, and industrial clients is a plus.
n

n

📌 Head of Sales (Sahibzada Ajit Singh Nagar)
🏢 HARTEK GROUP
📍 Sahibzada Ajit Singh Nagar