Job Description

Social Media Managern

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KaroStartup · HSR Layout, Bengaluru ·

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About KaroStartupn

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KaroStartup began in 2020 as a college Instagram page. Today it‘s a startup media platform with a 1M+ community and 100M+ cumulative views, built on telling real Indian business stories with real numbers.

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We publish across Instagram, LinkedIn, X, YouTube and podcasts, and we also manage content for founders and brands we work with.

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What this role actually isn

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You own the platforms.

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Not just posting — deciding what goes out, when, on which platform, and why. Reading the numbers afterwards and changing the plan based on what they say. Making sure a KaroStartup post is recognisable before anyone sees the handle.

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You‘ll work with the content team and video editor, but the calendar, the growth targets and the platform strategy are yours.

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What you‘ll don

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- Own the content calendar across Instagram, LinkedIn, X and YouTube — planned weekly, not decided the same morning
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- Research constantly. What‘s working on each platform right now, what formats are rising, what competitors and adjacent pages are doing, what our own audience is responding to.
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- Build platform-specific growth strategy. Instagram, LinkedIn and X reward completely different things. A plan that treats them the same doesn‘t work.
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- Write and edit content — hooks, captions, carousel scripts, LinkedIn posts, X threads
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- Write blogs with SEO in mind — keyword research, structure, internal linking, titles and meta descriptions that actually get clicked
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- Manage the brand. Tone, visual consistency, what we do and don‘t post. Every post should sound like us.
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- Handle community. Comments, DMs, replies. The comment section is a growth channel, not an afterthought.
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- Design basic creatives in Canva and work with the video editor on reels and shorts
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- Report on numbers weekly. Reach, saves, shares, follower growth, profile visits,



best and worst performers — and what you‘re changing because of them.
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- Run experiments. New formats, recent posting patterns, new hooks. Some will fail. Bring the next one.
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Skills we‘re looking forn

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Must have

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- Hands-on experience growing at least one social media account — ours, a brand‘s, or your own
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- Strong content research skills, and the ability to turn research into a plan
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- Copywriting: clear, simple, human. Hooks that make people stop.
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- Platform-level understanding of Instagram, LinkedIn and X — what each rewards and how growth actually works on each
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- SEO fundamentals and blog writing
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- Basic Canva
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- Comfortable reading analytics and making decisions from them
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- Strong communication, written and verbal
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Good to have

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- You‘re a creator yourself. If you post online — a page, a newsletter, a channel, a personal brand — that counts for a lot here. It‘s the clearest proof you understand these platforms from the inside.
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- Comfortable in Hindi/Hinglish as well as English
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- Comfortable with AI tools for research and drafting
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- Interest in Indian startups and business
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- Basic video sense and on-camera comfort
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The honest partn

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Reach is not guaranteed anymore. Formats that worked six months ago don‘t work now, and posting consistently is the floor, not the strategy. You‘ll have weeks where a post you were sure about does nothing.

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The people who do well in this role are the ones who treat that as data, run the next experiment, and keep the calendar full while doing it.

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We also care a lot about accuracy — every number and claim we publish gets verified before it goes out. You‘ll be expected to hold that standard, not work around it.

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What you get out of itn

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- Full ownership of platforms with a 1M+ community — real scale, real feedback loops, from day one
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- Room to set strategy, not just execute someone else‘s calendar
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- Direct working relationship with the founder and the content team
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- Growth path into leading the content and social function as the team expands
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📌 Social Media Manager (Bengaluru)
🏢 KaroStartup
📍 Bengaluru