Job Description

House of Anita Dongre is hiring Brand and Communication Manager!!!

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Overview:

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The Brand Communication Manager at the House of Anita Dongre will play a crucial role in shaping and promoting the brand's identity and voice across multiple channels. This position requires a strategic thinker with a strong background in brand communications, a deep understanding of the fashion industry, and the ability to craft compelling narratives that resonate with diverse audiences.

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Key Responsibilities:

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- Strategic Communication Planning:
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Develop and implement comprehensive brand communication strategies to enhance brand visibility, reputation, and engagement across all platforms.

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- Content Creation and Management:
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Lead the creation of high-quality, engaging content for various channels, including social media, press releases, newsletters, and marketing campaigns.

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- Media Relations:
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Build and maintain strong relationships with media outlets, fashion editors, and influencers to secure consistent and positive coverage for the brand.

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- Campaign Management:
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Oversee the planning and execution of brand campaigns, ensuring alignment with brand values and business objectives.

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- Event Coordination:
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Collaborate with the events team to manage and promote brand events, and other promotional activities.

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- Social Media Oversight:
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Manage the brand's social media presence, ensuring consistent messaging and visual identity across all platforms.

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- Market Analysis:
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Monitor industry trends, competitor activities,



and market feedback to inform communication strategies and identify new opportunities.

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- Team Collaboration:
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Work closely with cross-functional teams including design, sales, and digital marketing to ensure cohesive brand messaging and alignment with business goals.

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- Crisis Communication:
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Develop and implement crisis communication strategies to protect and uphold the brand's reputation.

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- On-Camera Presence (Preferred):
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Should be comfortable and confident in front of the camera for brand storytelling, and social media content. While not a mandatory requirement, having prior experience or ease in creator-style or spokesperson-led content will be considered an added advantage.

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Qualifications:

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- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
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- 5+ years of experience in brand communications, preferably within the fashion or luxury industry.
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- Strong understanding of the fashion industry and market dynamics.
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- Excellent written and verbal communication skills. English & Hindi
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- Proven experience in managing media relations and crafting compelling brand stories.
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- Proficiency in social media platforms and digital marketing tools.
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- Creative thinking and ability to develop innovative communication strategies.
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- Robust project management skills with the ability to manage multiple projects simultaneously.
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Interested candidates can send in their CV with the subject line "BCM" on [email protected]

📌 Brand Communications Manager (Mumbai)
🏢 House of Anita Dongre
📍 Mumbai