Job Description

The Sales Manager will be responsible for business development, key account management, revenue generation, and market expansion across the HoReCa segment.

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The ideal candidate should have strong relationships with hotels, hotel chains, restaurants, cafés, QSRs, caterers, hospitality groups, distributors, and institutional buyers, along with a proven track record of achieving sales targets.

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Key Responsibilities

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1. Business Development & Revenue Growth

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- Drive sales and revenue growth across the assigned territory.
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- Identify and develop new business opportunities within the HoReCa and hospitality segment.
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- Build a strong sales pipeline through market mapping, prospecting, referrals, and networking.
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- Convert prospects into long-term customers and achieve monthly, quarterly, and annual sales targets.
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- Develop territory-wise strategies to increase market penetration and customer acquisition.
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2. HoReCa Account Management

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- Develop and maintain strong relationships with hotel chains, independent hotels, and hospitality groups.
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- Identify customer requirements and recommend suitable product solutions.
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- Manage the complete sales cycle—from lead generation and product presentation to negotiation, closure, and order execution.
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- Ensure regular engagement with key decision-makers, procurement teams, purchase managers, F&B; teams, and owners.
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3. Key Account Management

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- Manage and grow existing key accounts within the assigned territory.
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- Identify opportunities for cross-selling, upselling, product development, and increased share of business.




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- Develop account-wise growth plans and maintain strong customer relationships.
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- Track customer satisfaction and proactively resolve commercial or service-related concerns.
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4. Market Expansion

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- Map the local HoReCa market and identify high-potential customers and segments.
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- Develop new channels and distribution opportunities where required.
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- Monitor competitor activities, pricing, product offerings, and market trends.
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- Share market intelligence and customer feedback with the management and internal teams.
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5. Sales & Commercial Management

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- Prepare sales forecasts, territory plans, and regular sales reports.
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- Manage pricing discussions, quotations, negotiations, and commercial closures within approved guidelines.
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- Monitor outstanding payments and coordinate with internal teams for timely collections.
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- Maintain accurate CRM/customer databases and sales pipeline information.
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6. Internal Coordination

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- Coordinate closely with Sales, Customer Service, Production, Supply Chain, R&D;, Product Development, and Finance teams.
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- Ensure smooth execution of customer requirements and timely order fulfilment.
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- Coordinate for samples, product trials,



customized requirements, and new product development.
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- Escalate and resolve customer issues effectively to ensure long-term relationships.
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We are looking for someone who is:

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- Experienced in B2B HoReCa sales and business development.
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- Well-connected with hospitality and institutional customers.
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- Solid in consultative selling and relationship management.
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- Comfortable handling negotiations with procurement and senior stakeholders.
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- Highly target-oriented and commercially driven.
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- Capable of independently managing a territory and sales pipeline.
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- Strong in communication, presentation, negotiation, and networking.
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- Willing to travel extensively within the assigned territory.
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Preferred Industry Background

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Candidates from the following industries would be preferred:

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- HoReCa / Hospitality Supplies
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- Hotel Amenities & Toiletries
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- Hospitality FMCG
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- Food & Beverage
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- Professional Cleaning & Hygiene
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- Personal Care / Cosmetics
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- Institutional / B2B FMCG
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- Packaging / Private Label
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- Hotel Procurement Solutions
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Educational Qualification

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- Bachelor's degree in Business Administration, Marketing, Hospitality, or a related field.
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- MBA/PGDM in Sales & Marketing will be an added advantage.
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Experience

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5–8 years of relevant sales experience, preferably with at least 3 years of experience handling HoReCa/B2B/institutional sales.

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Location

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- Mumbai
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- Kolkata
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- Hyderabad
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- Jaipur
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📌 Sales Manager (Mumbai)
🏢 Kimirica Hunter International
📍 Mumbai