Job Description

Job Title: Performance Media Buyer (Direct Response & Regulated Verticals)

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Work Mode: Hybrid

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Shift Timing: 12:00 AM – 9:00 AM IST (Night Shift)

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Employment Type: Full-Time

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Experience Level: 2+ Years

Role Overviewn

We are seeking an analytical, results-oriented Performance Media Buyer with 2+ years of hands-on experience running aggressive direct-response campaigns across competitive and tightly regulated verticals (Lead Gen, Health & Wellness, Software/Utilities, E-commerce Arbitrage).

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In this role, you will be responsible for setting up multi-account ad architectures, managing dynamic traffic routing, split-testing high-converting angles, and scaling campaigns during active US market hours (12:00 AM – 9:00 AM IST).

Key Responsibilities (What You’ll Do)n

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- End-to-End Campaign Management: Launch, optimize, and scale paid acquisition campaigns across Meta Ads, Google Ads, Native Networks (Taboola/Outbrain), TikTok, and Push/DSP platforms.
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- Traffic Routing & Tracking Architecture: Set up and manage advanced server-side tracking, postbacks, energetic traffic filters, and redirect funnels using tracking software (e.g., Keitaro, Voluum, RedTrack).
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- Account Infrastructure & Continuity: Maintain distributed ad accounts, anti-detect browser configurations (Dolphin{anty}, AdsPower), proxy setups, and billing profiles to ensure consistent campaign uptime.
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- Creative Testing & Angle Exploration: Conceptualize, launch, and test aggressive direct-response angles, interactive pre-landers, quiz funnels, and advertorials to maximize CTR and ROAS.
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- Live Campaign Optimization: Monitor and adjust bids, budgets, and landing page performance in real time during peak night hours (12:00 AM – 9:00 AM IST).
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- Policy Compliance & Asset Recovery: Troubleshoot account rejections, optimize bridge pages to align with network guidelines, and manage appeals efficiently.
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Requirements & Qualificationsn

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- Experience: 2+ years of practical media buying experience in direct-response marketing or competitive performance verticals.
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- Tracking & Tools Mastery: Hands-on familiarity with:
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- Performance Trackers (Keitaro, Voluum, Binom, or RedTrack).
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- Anti-detect Browsers (Dolphin{anty}, AdsPower, or GoLogin).
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- Proxy configuration (Residential/Mobile) and multi-profile setups.
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- Creative Mindset: Robust understanding of consumer psychology, advertorial frameworks, and high-CTR creative angles.
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- Shift Availability: Must be comfortable working the 12:00 AM – 9:00 AM IST (Night Shift) schedule in a hybrid work environment.
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- Problem-Solving Skills: High adaptability, quick troubleshooting when dealing with ad account downtime, and strong analytical focus on ROAS/CPA.
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📌 Media Buyer (2.5 yrs+ experience) (Pragpura)
🏢 Throttll
📍 Pragpura