Job Description

About the Role

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We're looking for a hands-on CRM professional who can own the entire retention and lifecycle marketing function single-handedly. This is an individual contributor role — you will plan the strategy, build the journeys, code the creatives, push the campaigns live, and report on the numbers yourself. If you like end-to-end ownership without waiting on a team, this is for you.

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What You'll Do

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- Design and build CRM journeys and lifecycle flows in WebEngage — onboarding, activation, cross-sell, win-back, churn prevention, cart abandonment, and transactional triggers

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- Plan and execute campaigns across Email, SMS, WhatsApp, Push, and In-App/On-site channels

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- Build and edit responsive HTML email templates, fix rendering issues across clients, and manage energetic/personalised content blocks

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- Own WhatsApp campaigns end-to-end: template creation, BSP submission and approval, opt-in management, and broadcast scheduling

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- Create user segments and cohorts based on behaviour, RFM, and lifecycle stage

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- Run A/B tests on subject lines, creatives, send times, and journey paths; iterate based on results

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- Monitor deliverability, open/click/conversion rates, unsubscribes, and channel-wise ROI; share weekly performance reports

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- Coordinate with design, product, and tech teams for assets, event tracking, and API/SDK integrations

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Must-Have Requirements

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- Hands-on working experience with WebEngage is mandatory — journey designer, segmentation, campaign setup, and analytics dashboards

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- Proven experience running Email, SMS, and WhatsApp campaigns at scale

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- Ability to write and edit HTML/CSS for email templates independently (no dependency on a developer for basic edits)

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- Strong understanding of customer lifecycle, segmentation logic, and retention metrics

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- Working knowledge of DLT registration for SMS and WhatsApp template approval guidelines

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- Comfortable working autonomously, managing your own calendar, and taking full ownership of deliverables

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- Good analytical skills — Excel/Google Sheets; ability to read a funnel and act on it

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Good to Have

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- Exposure to other CRM tools: MoEngage, CleverTap, Netcore, Braze

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- Basic SQL for pulling user data

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- Familiarity with email deliverability concepts (SPF, DKIM, DMARC, IP warm-up)

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- Experience in E-commerce

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What Success Looks Like in 90 Days

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- All core lifecycle journeys live and running in WebEngage

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- Channel-wise reporting cadence established

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- Measurable lift in retention/repeat rate from CRM-driven campaigns

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How to Apply

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Share your CV at [email protected] with the subject line "CRM – WebEngage". Please mention your notice period and include examples of journeys or campaigns you've built.

📌 CRM Manager - WebEngage (Gurugram)
🏢 Rotoris
📍 Gurugram