Job Description

Key Responsibilities:

n

• Campaign Planning & Execution:

n

n
- Plan, execute, and optimize Google Search campaigns focused on lead generation
n
- Manage and scale App Campaigns (UAC) for installs and in-app conversions
n
- Conduct in-depth keyword research, audience segmentation, and competitor analysis
n

n

• Performance Optimization:

n

n
- Continuously monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates
n
- Implement A/B testing strategies across ad copies, creatives, landing pages, and targeting
n
- Identify performance gaps and implement data-driven improvements
n

n

• Tracking & Analytics:

n

n
- Set up and manage tracking systems using Google Analytics, Google Tag Manager, Firebase, and AppsFlyer
n
- Ensure accurate conversion tracking, attribution modeling, and funnel analysis
n
- Build dashboards and generate regular performance reports with actionable insights
n

n

• Collaboration & Strategy:

n

n
- Work closely with design, product, and content teams to improve creatives and landing page performance
n




- Align with business and sales teams to ensure high-quality lead generation and conversion outcomes
n
- Stay updated with the latest trends, tools, and best practices in performance marketing
n

n

Requirements:

n

• Experience:

n

n
- Minimum 2 years of experience in performance/digital marketing
n
- Proven experience in Google Search campaigns (lead generation)
n
- Hands-on experience with App Campaigns (UAC) for installs and conversions
n
- Track record of optimizing campaigns for CPL, CPA, and ROI
n

n

• Skills:

n

n
- Proficiency in Google Ads (Search + App Campaigns)
n
- Strong understanding of keyword research, targeting, and bidding strategies
n
- Experience with Google Analytics, GTM, Firebase/Appsflyer
n
- Ability to analyze data and optimize campaign performance
n
- Basic understanding of A/B testing and conversion tracking
n

n

• Education:

n

n
- Bachelor's degree in Marketing, Business, or a related field
n
- Google Ads/Analytics certifications are a plus
n
- Ability to work in a fast-paced workplace and manage multiple campaigns
n

📌 Performance Marketing (Gurugram)
🏢 Vetic
📍 Gurugram