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- Manage end to end business at the Key accounts with regards to sales and retail marketing deployment.
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- Drive Sellout for all Key account partners (GT ) . Ensure growth of Lenovo in terms of T3 reach,
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- Ensure minimum threshold levels of extraction
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- Lead the third party executives (who are dedicated to Motorola) for managing them and helping achieve the sales objectives via them
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- Manage the Promoter Program from a productivity & hygiene the key accounts
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- Ensure Instore & Outstore visibility as per the Organisation's Planogram
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- Ensure hygiene of permanent and semi-permanent fixtures deployed by the Organisation
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- Ensure upward movement of the Key Accounts : B to A , A to A+ as per targets specified by the organization
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- Ensure Stock & adequate range availability at any given point of time
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- Draw & execute a marketing calendar for his accounts
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- Engage with the RD to ensure proper Team deployment , adherence to beat plans , timely stock deliveries, claim & issue settlement
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- Maintain a minimum Retail Satisfaction Score ( external agency )
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Key Performance Indicators:
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- Premium Mix and misc :- Achieve premium mix on high value phones
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- Sellout – Achieve growth of sellout over previous year as per targets
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- Coverage – Achieve growth of number of counters as per plan.
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- Sell through – Achieve 100% target for sell thru for all RD partners
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4. Business stakeholders:
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- Internal: Sales, Operation, Marketing teams
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- External: Distributors, Business partners, End Customers
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Specifications and requirements:
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1. Education/ Qualification
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- Must Have: Bachelor's degree in marketing, communications, business administration or a related discipline and/ or MBA
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- Desired: Post graduate degree
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2. Work experience
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4+ years of marketing and sales experience
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3. Key functional/technical competencies:
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- Ability to multi-task, resarch and analyze different broker, distribution and retail situations
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- Solid presentation, sales, negotiation and influencing skills
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- Advanced Computer experience (Excel, Word, Outlook, PowerPoint, Internet)
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- Understanding of the Handset industry.
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4. Key Behavioral competencies:
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- Persuading and influencing
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- Innovating and researching
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- Adapting and responding to change
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- Achieving personal work goals and objectives
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- Leading and initiating action
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