Job Description

Experience: 2–5 years

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Industry: Digital Marketing / Advertising / Creative Agency

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Location: Okhla Phase 1, Delhi

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Employment Type: Full time

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About the Role

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We are looking for a Social Media Strategist with strong agency experience who understands brands, consumers, social media trends, and campaign strategy.

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The ideal candidate should have hands-on experience working on social media campaigns for multiple brands, from research and ideation to strategy and execution. You should be someone who can look beyond simply creating a content calendar and develop strong campaign ideas and strategic concepts that deliver meaningful brand impact.

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Key Responsibilities

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- Develop social media strategies for multiple brands across different industries.
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- Understand brand positioning, target audience, objectives, and communication tone.
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- Conduct brand, competitor, audience, and category research to identify insights and opportunities.
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- Develop creative campaign ideas, concepts, themes, and social media properties.
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- Lead campaign ideation from initial insight through to execution.
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- Create monthly/quarterly social media strategies and content directions.
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- Develop content pillars, communication frameworks, campaign narratives, and platform strategies.
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- Work closely with copywriters, designers, video teams, account managers,



and performance marketers to execute campaigns.
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- Identify relevant social media trends and translate them into brand-relevant ideas.
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- Present strategies and campaign concepts to clients and internal stakeholders.
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- Use social media performance and audience insights to refine strategies.
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- Stay updated on platform changes, emerging formats, cultural trends, and competitor activity.
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- Manage multiple brand accounts and projects simultaneously.
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What We're Looking For

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The ideal candidate should:

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- Have 2–5 years of experience in a digital/advertising/creative agency.
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- Have experience managing or strategising for multiple brands.
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- Have hands-on experience developing social media campaigns from ideation to execution.
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- Be strong at creative ideation and campaign thinking.
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- Understand how to turn research and consumer insights into strategic ideas.
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- Have a strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
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- Understand content strategy, social media trends, audience behaviour, and brand communication.
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- Be confident presenting ideas and strategies to clients.
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- Have excellent communication and presentation skills.
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- Be comfortable working in a fast-paced agency environment with multiple deadlines.
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📌 Brand Strategist (Agency Experience) (New Delhi)
🏢 Story Digital
📍 New Delhi