Job Description

We are looking for a Creative Strategist who lives and breathes consumer brands, content and culture.

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Someone who instinctively notices a great ad. Someone who knows what brands are doing right, what feels dated, what is starting to trend and, more importantly, why something works with an audience.

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This is not a role for someone who simply wants to make more content.

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We are looking for someone with strong creative taste, sharp consumer understanding and the ability

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to turn insights into ideas. You should be equally comfortable thinking about a campaign, writing a copy

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line, breaking down a reel, spotting a cultural trend or explaining why a particular creative will—or won't—

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resonate with a 20-year-old.

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You will play a key role in shaping how the brand communicates across social media, campaigns, digital

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platforms and other consumer-facing touchpoints.

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What You’ll Do

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1. Own Creative Strategy

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- Develop creative ideas and strategies across campaigns, social media, digital and brand initiatives.
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- Translate business objectives into consumer-relevant creative communication.
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- Develop creative territories, concepts and campaign ideas that are distinctive and relevant.
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- Work closely with designers, video teams, copywriters and marketing teams to bring ideas to life.
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- Ensure that creative output is not just aesthetically good, but has a clear consumer insight and
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- strategic thought behind it.
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2. Understand the Consumer

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- Develop a deep understanding of the 18–30-year-old consumer—their aspirations, behavior,
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- language, interests, culture and attention patterns.
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- Understand what makes people stop scrolling, engage, share, save and remember.
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3.



Build Creative Taste

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- Develop and maintain a strong point of view on what good creative looks like for the brand.
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- Challenge work that feels generic, derivative, overly promotional or disconnected from the audience.
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- Build a strong repository of references from consumer brands, advertising, creators, entertainment
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- and popular culture.
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- Constantly raise the creative bar across the organisation.
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4. Connect Creativity With Business

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- Understand the business objective behind every creative brief.
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- Connect business problems → consumer insights → creative ideas → communication.
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- Collaborate with marketing, product and business teams to understand what needs to be
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- communicated and find the most compelling way to communicate it.
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- Balance creativity with commercial thinking.
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What We’re Looking For

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- 2+ years of experience in a creative strategy, brand, content, advertising or similar role.
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- Mandatory experience in a consumer-facing brand or agency.
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- Strong understanding of copy, content and visual communication.
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- Excellent writing and communication skills.
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- A strong understanding of social media and digital content formats.
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- Deep curiosity about consumer behavior and culture.
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- Solid understanding of the 18–30 age group and how they consume content.
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- A sharp eye for what is culturally relevant, interesting and differentiated.
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- The ability to articulate why an idea works—not just whether you like it.
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- Solid creative judgement and excellent taste.
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- Ability to move between strategic thinking and hands-on execution.
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- Comfortable working in a fast-moving environment where ideas need to be developed, tested and
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- iterated quickly.
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📌 Creative Strategist (Kolkata)
🏢 Leveraged Growth
📍 Kolkata