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- Drive primary, secondary, and tertiary sales targets for the region
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- Appoint and manage super dealers and sub-dealers to strengthen distribution
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- Ensure complete manpower deployment and team productivity across the region
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- Monitor and improve sales team efficiency and field productivity
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- Ensure accurate reporting and data submission through SFA systems
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- Convert high-potential sub-dealers into super dealers
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- Manage doctor, physiotherapist, hospital, and retail influencer engagement
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- Optimize secondary-to-primary sales ratio with channel partners
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- Categorize and expand orthopedic-focused chemist network
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- Drive hospital business, tenders, and institutional sales
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- Lead recent product launches and category expansion initiatives
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Key Responsibilities (Strategic & Leadership)
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- Design and implement regional sales strategies aligned with business goals
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- Identify and develop new market opportunities and expansion areas
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- Build and nurture a high-performance sales culture
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- Lead, mentor, and manage a team of 10+ sales professionals
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- Drive sales capability development and training initiatives
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- Ensure consistent revenue growth through planning and forecasting
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Eligibility Criteria
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Education:
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- Graduation: B.Sc. / B.Pharma / D.Pharma
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- Post-Graduation: MBA (Preferred)
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Experience:
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- 12–20 years of total experience
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- Minimum 50% experience in relevant industries:
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- Medical Devices
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- Consumer Healthcare
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- OTC / Pharma
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- Must have handled annual business of ₹5 Cr+
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Technical Skills
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- Business Planning & Go-To-Market Strategy
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- Dealer & Distribution Management
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- Sales Operations (Primary, Secondary, Retail Execution)
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- Market Research & Competitor Analysis
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- Data Analytics & Sales Insights
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- Basic Excel & Sales IT tools
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- SOP creation and structured documentation
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Behavioral Competencies
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- Strong strategic thinking and execution ability
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- High level of integrity and accountability
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- Excellent communication and stakeholder management skills
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- Action-oriented and growth-driven mindset
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- Strong attention to detail and problem-solving ability
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- Ability to adapt to dynamic market conditions
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